Editura Universitara Leader in Marketing

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30,00 Lei 21,90 Lei

ISBN: 978-606-591-814-6

DOI: 10.5682/9786065918146

Anul publicării: 2013

Editia: I

Pagini: 236

Editura: Universitară

Autor: Argentina Velea

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There are many definitions of leadership. The Collins English dictionary defines leadership as the leader(s) of a party or group.Yet true leadership is much more than that. A leader can be the CEO of an organization, or a first year employee who leads his or her team to success behind the scenes. A leader might lead through official authority and power, yet just as often great leaders lead through inspiration, persuasion and personal connections.

So what is leadership? One great definition is: “Leadership is the art of leading others to deliberately create a result that wouldn’t have happened otherwise.”

It‘s not just the creation of results that makes good leadership. Good leaders are able to deliberately create challenging results by enlisting the help of others. They can single handedly turn failing companies into Fortune 500 organizations. They can change company cultures. Good leadership is an essential key to corporate success.

What makes a good leader? Here are some of their most important characteristics:
Self-Awareness. You have an intimate knowledge of your inner emotional state. You know your strengths and your weaknesses. You know when you‘re working in flow and you know when you‘re over worked. You know yourself, including your capabilities and your limitations, which allows you to push yourself to your maximum potential.
Self-Direction. You‘re able to direct yourself effectively and powerfully. You know how to get things done, how to organize tasks and how to avoid procrastination. You know how to generate energy for projects, to calm yourself when angered. You can make decisions quickly when necessary, but can also slow to consider all the options on the table.
Vision. You‘re working towards a goal that‘s greater than yourself. It could be something small, like the success of the team, or a larger vision like world peace. Working towards a vision is far more inspiring than working towards personal gain.
Ability to Motivate. Leaders don‘t lead by telling people what they have to do. Instead, leaders cause people to want to help them. A key part of this is cultivating your own desire to help others. When others sense that you want to help them, they in turn want to help you.
Social Awareness. Understanding social networks and key influencers in that social network is another key part of leadership. Who in the organization has the most clout, both officially and unofficially? Who moves the hearts of the group?
These are some of the most important characteristics of good leaders.
ARGENTINA VELEA

I. BE PREPARED TO BE A MARKET LEADER / 7
Essential Components of Leadership / 7
Factors Determining the Most Effective Style / 16

Recognizing Your Leadership Potential / 33
Assessing Your Leadership Style / 46

II. HISTORY AND DEFINITIONS OF ADVERTISING / 59
Advertising / 59
The Difference between Advertising and Publicity / 66
Steps to Successful Sales Lead Generation with Marketing Publicity / 78
The Importance of Marketing for the Success of a Business / 87

III. ON MARKETING / 95
The Concept of Marketing / 95
Domestic and International Marketing / 102
Global Marketing / 114
Awareness and Recognition in Marketing / 123

IV. COMPANIES AND MARKETS / 137
Market Research / 137
International Marketing and Export Management / 148
Globalized markets / 161
The value of marketing / 176

V. MARKETS AND INVESTING / 187
The Economics of Foreign Direct Investment Incentives / 187
Sustainability and Capital Markets / 196
Investing in a sustainable future / 208
Global sustainability / 220

BIBLIOGRAPHY / 235

 

There are many definitions of leadership. The Collins English dictionary defines leadership as the leader(s) of a party or group. Yet true leadership is much more than that. A leader can be the CEO of an organization, or a first year employee who leads his or her team to success behind the scenes. A leader might lead through official authority and power, yet just as often great leaders lead through inspiration, persuasion and personal connections.

So what is leadership? One great definition is: “Leadership is the art of leading others to deliberately create a result that wouldn’t have happened otherwise.”

It‘s not just the creation of results that makes good leadership. Good leaders are able to deliberately create challenging results by enlisting the help of others. They can single handedly turn failing companies into Fortune 500 organizations. They can change company cultures. Good leadership is an essential key to corporate success.

What makes a good leader? Here are some of their most important characteristics:
Self-Awareness. You have an intimate knowledge of your inner emotional state. You know your strengths and your weaknesses. You know when you‘re working in flow and you know when you‘re over worked. You know yourself, including your capabilities and your limitations, which allows you to push yourself to your maximum potential.
Self-Direction. You‘re able to direct yourself effectively and powerfully. You know how to get things done, how to organize tasks and how to avoid procrastination. You know how to generate energy for projects, to calm yourself when angered. You can make decisions quickly when necessary, but can also slow to consider all the options on the table.
Vision. You‘re working towards a goal that‘s greater than yourself. It could be something small, like the success of the team, or a larger vision like world peace. Working towards a vision is far more inspiring than working towards personal gain.
Ability to Motivate. Leaders don‘t lead by telling people what they have to do. Instead, leaders cause people to want to help them. A key part of this is cultivating your own desire to help others. When others sense that you want to help them, they in turn want to help you.
Social Awareness. Understanding social networks and key influencers in that social network is another key part of leadership. Who in the organization has the most clout, both officially and unofficially? Who moves the hearts of the group?
These are some of the most important characteristics of good leaders.

 

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