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A crash course in business writing - Antonia Enache
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Editura: Editura Universitara
Autor: Antonia Enache
Editia: I
Pagini: 234
Anul publicării: 2023
ISBN: 978-606-28-1703-9
DOI: 10.5682/9786062817039
Cod Produs:
9786062817039
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In the world of business, effective communication is crucial. ”A Crash Course in Business Writing” is a comprehensive guide to enhancing your written communication skills within the corporate environment.
This book covers various aspects of business writing, including formal and informal registers, business letters, enquiries, replies, quotations, orders, complaints, adjustments, collection letters, reports, proposals, and writing for the internet (websites, blogs, and social media). Additionally, it explores press releases and advertorials.
For both seasoned professionals aiming to refine their skills and newcomers eager to navigate the complexities of business writing, ”A Crash Course in Business Writing” offers practical insights to enhance communication effectiveness in the corporate world. The author’s expertise and guidance can help you write with confidence and precision, enhancing your impact in the business sphere.
This book covers various aspects of business writing, including formal and informal registers, business letters, enquiries, replies, quotations, orders, complaints, adjustments, collection letters, reports, proposals, and writing for the internet (websites, blogs, and social media). Additionally, it explores press releases and advertorials.
For both seasoned professionals aiming to refine their skills and newcomers eager to navigate the complexities of business writing, ”A Crash Course in Business Writing” offers practical insights to enhance communication effectiveness in the corporate world. The author’s expertise and guidance can help you write with confidence and precision, enhancing your impact in the business sphere.
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A crash course in business writing
Descarca
ANTONIA ENACHE
Foreword / 9
Part 1 - A Few General Remarks on Business Writing Nowadays / 11
1. Introductory remarks / 11
2. What is “good” business writing? / 11
3. Levels of formality – registers / 18
3.1. The formal register – main characteristics / 22
3.2. The semi-formal register – main characteristics / 24
4. A few insights into writing business letters / 27
5. Conclusions / 29
Part 2 – Enquiries / 31
1. Introductory remarks / 31
2. Enquiries – general guidelines / 32
3. Conclusions / 46
Part 3 - Replies and Quotations / 47
1. Introductory remarks / 47
2. Replies / 47
3. Quotations – general guidelines / 59
3.1. Details included in quotations / 60
3.2 Methods of payment / 62
3.3. Transport and insurance costs – Incoterms / 65
3.4. Discounts / 67
3.5. Delivery / 67
3.6. Negotiating / 69
3.7. Conclusions / 73
Part 4 – Orders / 75
1. Introductory remarks / 75
2. Placing Orders / 75
3. Acknowledging, accepting and refusing an order / 82
3.1. Accepting an order / 82
3.2. Rejecting an order / 85
4. Conclusions / 94
Part 5 – Payment / 96
1. Introductory remarks / 96
2. Delayed payment / 97
3. Collection letters (letters requesting payment) / 98
3.1. First request for payment / 99
3.2. Second request for payment / 102
3.3. Third request for payment / 106
4. Conclusions / 109
Part 6 - Complaints and Adjustments / 111
1. Introductory remarks / 111
2. Writing general complaints / 112
3. Replying to a letter of complaint – adjustments / 121
3.1. Accepting the complaint / 123
3.2. Rejecting the complaint / 128
4. Conclusions / 132
Part 7 - Reports and Proposals / 133
1. Introductory remarks / 133
2. Reports – guidelines / 134
2.1. Report structure / 136
2.3. Final remarks concerning reports / 139
3. Proposals – generalities / 149
3.1. Other aspects to consider when writing proposals / 151
4. Conclusions / 163
Part 8 - Writing for Websites, Blogs and Social Media / 164
1. Introductory remarks / 164
2. How is online communication different from traditional one? / 164
3. The language and content of online communication / 171
4. Conclusions / 194
Part 9 - Press Releases / 196
1. Introductory remarks / 196
2. Generalities / 196
3. Conclusions / 207
Part 10 – Advertorials / 209
1. Introductory remarks / 209
2. Generalities / 210
3. Guidelines for writing successful advertorials / 212
4. Conclusions / 226
Final Thoughts / 228
References and Bibliography / 230
Part 1 - A Few General Remarks on Business Writing Nowadays / 11
1. Introductory remarks / 11
2. What is “good” business writing? / 11
3. Levels of formality – registers / 18
3.1. The formal register – main characteristics / 22
3.2. The semi-formal register – main characteristics / 24
4. A few insights into writing business letters / 27
5. Conclusions / 29
Part 2 – Enquiries / 31
1. Introductory remarks / 31
2. Enquiries – general guidelines / 32
3. Conclusions / 46
Part 3 - Replies and Quotations / 47
1. Introductory remarks / 47
2. Replies / 47
3. Quotations – general guidelines / 59
3.1. Details included in quotations / 60
3.2 Methods of payment / 62
3.3. Transport and insurance costs – Incoterms / 65
3.4. Discounts / 67
3.5. Delivery / 67
3.6. Negotiating / 69
3.7. Conclusions / 73
Part 4 – Orders / 75
1. Introductory remarks / 75
2. Placing Orders / 75
3. Acknowledging, accepting and refusing an order / 82
3.1. Accepting an order / 82
3.2. Rejecting an order / 85
4. Conclusions / 94
Part 5 – Payment / 96
1. Introductory remarks / 96
2. Delayed payment / 97
3. Collection letters (letters requesting payment) / 98
3.1. First request for payment / 99
3.2. Second request for payment / 102
3.3. Third request for payment / 106
4. Conclusions / 109
Part 6 - Complaints and Adjustments / 111
1. Introductory remarks / 111
2. Writing general complaints / 112
3. Replying to a letter of complaint – adjustments / 121
3.1. Accepting the complaint / 123
3.2. Rejecting the complaint / 128
4. Conclusions / 132
Part 7 - Reports and Proposals / 133
1. Introductory remarks / 133
2. Reports – guidelines / 134
2.1. Report structure / 136
2.3. Final remarks concerning reports / 139
3. Proposals – generalities / 149
3.1. Other aspects to consider when writing proposals / 151
4. Conclusions / 163
Part 8 - Writing for Websites, Blogs and Social Media / 164
1. Introductory remarks / 164
2. How is online communication different from traditional one? / 164
3. The language and content of online communication / 171
4. Conclusions / 194
Part 9 - Press Releases / 196
1. Introductory remarks / 196
2. Generalities / 196
3. Conclusions / 207
Part 10 – Advertorials / 209
1. Introductory remarks / 209
2. Generalities / 210
3. Guidelines for writing successful advertorials / 212
4. Conclusions / 226
Final Thoughts / 228
References and Bibliography / 230
In today's fast-paced and interconnected business world, effective communication is the cornerstone of success. Whether you're an aspiring professional or a seasoned executive, the ability to convey your thoughts, ideas, and intentions clearly and persuasively is paramount. "A Crash Course in Business Writing" is your indispensable guide to mastering the art of communication in the corporate realm.
In this comprehensive and insightful book, the author delves into the intricate world of business writing with clarity and precision. As you embark on this journey, you'll discover that business writing is not just about crafting words on paper; it's about forging connections, building relationships, and driving results.
The book begins by dissecting the nuances of formal versus informal language, a fundamental distinction that sets the tone for your communications. From there, it navigates through the intricacies of crafting business letters and emails, teaching you how to structure your messages, strike the right tone, and convey your intentions effectively.
With chapters dedicated to enquiries, replies, quotations, orders, complaints, and adjustments, "A Crash Course in Business Writing" equips you with the skills to handle a myriad of business scenarios. Whether you're seeking information, negotiating terms, or resolving issues, this book provides you with the tools to articulate your thoughts with finesse.
In today's digital age, the importance of writing for the internet cannot be overstated. The author guides you through the art of creating compelling content for websites, blogs, and social media platforms, enabling you to engage and captivate your online audience effectively. Furthermore, the book explores the world of press releases and advertorials, unveiling the secrets to crafting attention-grabbing publicity materials that demand attention and drive results.
Perhaps one of the most valuable aspects of this book is its focus on reports and proposals. These documents play a pivotal role in decision-making within organizations, and "A Crash Course in Business Writing" demystifies the process of creating impactful reports and persuasive proposals that can influence key stakeholders.
Throughout this journey, you will find practical tips and real-world examples that reinforce your learning. As you immerse yourself in the world of business writing, you'll gain the confidence and expertise needed to excel in your professional endeavours.
In closing, "A Crash Course in Business Writing" is not just a book; it is a roadmap to becoming a more effective and persuasive communicator in the world of business. I encourage you to absorb its wisdom, put its principles into practice, and watch as your written communication skills transform, opening new doors and opportunities in your career.
Prepare to embark on a transformative journey through the pages of this book. Your destination? The mastery of business writing and the power to influence, inform, and inspire.
Associate Professor Marina Militaru, PhD
In this comprehensive and insightful book, the author delves into the intricate world of business writing with clarity and precision. As you embark on this journey, you'll discover that business writing is not just about crafting words on paper; it's about forging connections, building relationships, and driving results.
The book begins by dissecting the nuances of formal versus informal language, a fundamental distinction that sets the tone for your communications. From there, it navigates through the intricacies of crafting business letters and emails, teaching you how to structure your messages, strike the right tone, and convey your intentions effectively.
With chapters dedicated to enquiries, replies, quotations, orders, complaints, and adjustments, "A Crash Course in Business Writing" equips you with the skills to handle a myriad of business scenarios. Whether you're seeking information, negotiating terms, or resolving issues, this book provides you with the tools to articulate your thoughts with finesse.
In today's digital age, the importance of writing for the internet cannot be overstated. The author guides you through the art of creating compelling content for websites, blogs, and social media platforms, enabling you to engage and captivate your online audience effectively. Furthermore, the book explores the world of press releases and advertorials, unveiling the secrets to crafting attention-grabbing publicity materials that demand attention and drive results.
Perhaps one of the most valuable aspects of this book is its focus on reports and proposals. These documents play a pivotal role in decision-making within organizations, and "A Crash Course in Business Writing" demystifies the process of creating impactful reports and persuasive proposals that can influence key stakeholders.
Throughout this journey, you will find practical tips and real-world examples that reinforce your learning. As you immerse yourself in the world of business writing, you'll gain the confidence and expertise needed to excel in your professional endeavours.
In closing, "A Crash Course in Business Writing" is not just a book; it is a roadmap to becoming a more effective and persuasive communicator in the world of business. I encourage you to absorb its wisdom, put its principles into practice, and watch as your written communication skills transform, opening new doors and opportunities in your career.
Prepare to embark on a transformative journey through the pages of this book. Your destination? The mastery of business writing and the power to influence, inform, and inspire.
Associate Professor Marina Militaru, PhD
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