SUMMARIES AND PRACTICE TESTS IN MARKETING

  • Autor:

  • Editura: Editura Universitară

    ISBN: 978-606-28-0296-7

    Doi: 10.5682/9786062802967

  • Anul publicării:

    Ediţia: I

    Pagini: 216

3000 RON

Disponibilitate: în stoc



Cuprinsul cărţii SUMMARIES AND PRACTICE TESTS IN MARKETING

 

RETHINKING AND REINVENTING MARKETING/7

1. Starting up/7

2. Vocabulary/8

3. Reading:  Building customer relationships - increasing customer  loyalty/11

4. Language Review/15

5. Translation Exercises/17

6. Writing Letters /42                         

7. Practice Test /44

 CUSTOMERS AND PRODUCTS

  1. Starting up /48
  2. Vocabulary /49
  3. Reading: Problem analysis vs. decision making /51
  4. Language Review/54
  5. Translation Exercises/57
  6. Writing Letters of Application (I) / 66

7.  Practice Test /67  

APPROACHING NEW CUSTOMERS /71 

  1. Starting up/ 71
  2. Vocabulary /72
  3. Customer Centrality/74
  4. Language Review/77
  5. Translation Exercises/80
  6. Writing Letters of Application (II)/119
  7. Practice Test /119

 DEVELOPING NEW PRODUCTS /123

  1. Starting up /123
  2. Vocabulary /123
  3. Reading: Products, service marketing and branding strategy /125
  4. Language Review/139
  5. Translation Exercises/142
  6. Writing Letters of Complaint and Aology/160
  7. Practice Test/ 161

NEGOTIATIONS /165

  1. Starting up/ 165
  2. Vocabulary/165
  3. Reading: The New Age of Negotiation /167
  4. Language Review /183
  5. Translation Exercises/185
  6. Writing Letters of Complaint/201
  7. Practice Test / 202

List of irregular verbs / 207

BIBLIOGRAPHY  /214                                

Despre autor

Argentina Velea

Te-ar mai putea interesa şi..

Advanced practice in business english

Advanced practice in busi..

Limbi si literaturi straine

963 RON Detalii

English for computer science students

English for computer scie..

Limbi si literaturi straine

2600 RON Detalii

Dictionar de termeni juridici si economici englez-roman

Dictionar de termeni juri..

Limbi si literaturi straine

000 RON Detalii


ENGLISH FOR SPECIFIC PURPOSES: POLITICAL SCIENCES, INTERNATIONAL RELATIONS AND JOURNALISM (I)

ENGLISH FOR SPECIFIC PURP..

Limbi si literaturi straine

2698 RON Detalii

Writing an ESP Textbook: A Romanian Experience

Writing an ESP Textbook: ..

Limbi si literaturi straine

1156 RON Detalii

Leader in Marketing

Leader in Marketing..

Limbi si literaturi straine

2800 RON Detalii

Promoţii

Memomed 2017

Memomed 2017..

Medicina

6400 RON Detalii 80 RON

GHIDUL LEGISLATIV-FISCAL AL MICULUI ÎNTREPRINZĂTOR

GHIDUL LEGISLATIV-FISCAL ..

Contabilitate

3000 RON Detalii 38.53 RON

Contabilitatea aplicata a intreprinderilor si microintreprinderilor

Contabilitatea aplicata a..

Contabilitate

3500 RON Detalii 38.53 RON

Recomandările editurii

Cartea junglei

Cartea junglei..

Tezaur bibliografic scolar

600 RON Detalii

Citatul zilei

Preceptele dreptului sunt: sa traiesti cinstit, sa nu vatami altuia, sa dai fiecaruia ce i se cuvine

Iustinian

Personalităţi

Mihai Eminescu Mihai Eminescu Mihai Eminescu (15 ianuarie 1850 -15 iunie 1889) a fost poet , prozator  roman,   ... citeşte mai mult →

Interviuri

VIRGIL NEMOIANU VIRGIL NEMOIANU   Virgil Nemoianu (n. 12 martie 1940, Bucuresti) este un eseist, critic ... citeşte mai mult →