SUMMARIES AND PRACTICE TESTS IN MARKETING

  • Autor:

  • Editura: Editura Universitară

    ISBN: 978-606-28-0296-7

    Doi: 10.5682/9786062802967

  • Anul publicării:

    Ediţia: I

    Pagini: 216

3500 RON

Disponibilitate: în stoc



Cuprinsul cărţii SUMMARIES AND PRACTICE TESTS IN MARKETING

 

RETHINKING AND REINVENTING MARKETING/7

1. Starting up/7

2. Vocabulary/8

3. Reading:  Building customer relationships - increasing customer  loyalty/11

4. Language Review/15

5. Translation Exercises/17

6. Writing Letters /42                         

7. Practice Test /44

 CUSTOMERS AND PRODUCTS

  1. Starting up /48
  2. Vocabulary /49
  3. Reading: Problem analysis vs. decision making /51
  4. Language Review/54
  5. Translation Exercises/57
  6. Writing Letters of Application (I) / 66

7.  Practice Test /67  

APPROACHING NEW CUSTOMERS /71 

  1. Starting up/ 71
  2. Vocabulary /72
  3. Customer Centrality/74
  4. Language Review/77
  5. Translation Exercises/80
  6. Writing Letters of Application (II)/119
  7. Practice Test /119

 DEVELOPING NEW PRODUCTS /123

  1. Starting up /123
  2. Vocabulary /123
  3. Reading: Products, service marketing and branding strategy /125
  4. Language Review/139
  5. Translation Exercises/142
  6. Writing Letters of Complaint and Aology/160
  7. Practice Test/ 161

NEGOTIATIONS /165

  1. Starting up/ 165
  2. Vocabulary/165
  3. Reading: The New Age of Negotiation /167
  4. Language Review /183
  5. Translation Exercises/185
  6. Writing Letters of Complaint/201
  7. Practice Test / 202

List of irregular verbs / 207

BIBLIOGRAPHY  /214                                

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