Prezenta carte s-a născut din dorinţa de a satisface solicitările studenţilor cu care lucrăm de a-i ajuta în procesul de elaborare şi redactare a lucrărilor de licenţă şi de masterat, în condiţiile în care ărogramul de învăţământ nu conţine cursuri sau proiecte destinate acestui gen de activităţi. Totodată, conţinutul de idei şi tehnicile prezentate pot fi folosite cu succes în elaborarea şi redactarea inor teme de casă, proiecte, comunicări ştiinţifice sau rapoarte de cerecetare.
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Simona Vasilache As. univ. dr. Simona Vasilache is a faculty member of the UNESCO Department for Business Administration, and a member of the Research Center for Intellectual Capital, Faculty of Business Administration, Academy of Economic Studies, Bucharest. She has got her Doctor of Management degree from the Academy of Economic Studies, Bucharest, and Doctor of Philology from The University of Bucharest. She teaches: Cross-cultural Management, Communication in Management, and Business Management.
Constantin Bratianu Prof. univ. dr. dr. dr. h. c. Constantin Brătianu is the Head of the UNESCO Department for Business Administration, and the Director of the Research Center for Intellectual Capital, Faculty of Business Administration, Academy of Economic Studies, Bucharest. He has got his Doctor of Philosophy degree from Georgia Institute of Technology, Atlanta Georgia, USA, and Doctor of Management – Magna cum Laude from Academy of Economic Studies, Bucharest. He is Doctor Honoris Causa of the Technical University of Cluj-Napoca, University of Craiova, University of Oradea, and University “Stefan cel Mare” of Suceava. He has been Visiting Professor at: Tokyo University of Science and Technology, Japan; Kobe University, Japan; Osaka University, Japan; Our Lady of the Lake University from San Antonio, Texas, USA; Modern University, Cairo, Egypt; University of Applied Sciences, Steyr, Austria. He teaches: Business Management, Strategic Management, Change Management, and Knowledge Management. He has been General Director for Higher Education in the Ministry of Education and Research (1998-200, 2005), and Expert for Science and Education in the Romanian Parliament, Chamber of Deputies (2001).