"The illiterates of the 21st century will not be those who cannot read and write, but those who cannot learn, learn and re-learn." (Herbert Gerjouy)
After carefully reading this wonderful "Practical Handbook for Politicians and Civil Servants", written by my friend from Romania, Elena Chirita, I could not recommend this work that maintains a correct balance between rigorous theoretical content and pragmatic vision, dynamic and realistic exercise of public office. Like any good textbook, it contains an analysis of all aspects related to the professional practice of a modern politician and civil servant who aspires to relate in an assertive and empathetic way with citizens. With this book, Elena Chirita will teach you to apply the best rules for a successful communication. For the content of this paper, the author uses her experience in journalism and public diplomacy, the theoretical knowledge acquired at prestigious schools of Oratory, Leadership, Protocol and Ceremonial in South America, as well as an additional carefully selected bibliography. Oratory and Leadership, Protocol and Negotiation are topics that cannot be avoided by any respected politician or official. Politicians and civil servants in the 21st century must learn what they do not know. This is how innovation begins. But we know that it is very difficult, because many of them have a very strong personality and are very proud. "Practical handbook for Politicians and Civil Servants" contains the keys to make competitive any activity in the local and central administration.
In a world where new technologies and social networks play a fundamental role in any political campaign, being on the verge of being recognized as a determining factor in choosing the first man in the state, the main candidates for eligible positions ignore the first and oldest instrument of campaign: political oratory. The poor training and, therefore, the few discursive qualities of the aspirants to public positions are obvious. In general, there is a lack of interest in this basic tool of propaganda, politicians considering that they are well enough prepared to face the public in different circumstances in which they have to address it; the resistance in this sense being very high. It would seem, however, that no one wants to admit that its natural form of expression alone is not enough to achieve the desired impact in a political campaign. On the other hand, the main advantage of a politician, in a broad sense of the term, is the political power he holds. This construction of power or classical representativeness is based on methodologies in which the ability of oral communication does not play a decisive role. First, a leader must learn how to build territorial power, how to become strong in a specific geographical area, how to relate to key personalities in the area, how to negotiate strategic agreements and alliances and, most importantly, to wait. patiently the opportunity to rise from the bottom of the party pyramid. In this context, it is not uncommon for a candidate to aspire to an important public office, without having real communication skills with the general public, at times when the big difference between candidates is achieved through the communication impact. The first step in improving discursive performance is to recognize our limitations and begin continuous training. This process must be done based on the candidate's own values and abilities. No one can turn into what he is not and few reach, by themselves, the maximum potential he aspires to.
Prof. Mgter. Antonio Ezequiel Di Génova
University of Belgrano / Argentina
Visiting Professor at the School of Business and Social Sciences - ESERP / Spain
President of REDIRP