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Agentica. Identity Engineering and the Reconstruction of the Self in the Digital Age
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Publisher: Editura Universitară
Author: Dana Rad
Edition: I
Pages: 202
Publisher year: 2025
ISBN: 978-606-28-2121-0
DOI: 10.5682/9786062821210
Product Code:
9786062821210
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There are moments in the history of the human psyche when all masks fall, and inner structures that seemed unshakable crumble silently. Everything that once gave us stability – identity, social roles, the motivations that nourished us – dissolves, leaving behind a void that neither reason nor the automatisms of habit can fill. This moment is not a malfunction of human nature, but a necessary stage in the process of individuation, as Carl Gustav Jung intuited: the soul, trapped in the shells of the Persona and constrained by unconscious dynamics, must first fall apart in order to be reborn in a more authentic and fuller form.
In the last century, this collapse of the Persona took place in the discretion of the psychological office or in the solitude of encounters with dreams and personal shadows. Today, in the digital age, the same process unfolds in plain sight, in the midst of global networks, supervised and accelerated by algorithms that not only reflect, but also shape and direct the psyche. The Persona is no longer just a social mask – it has become a network of avatars, a perpetual theater of visibility, in which the image of the self is optimized, fragmented and reconfigured by invisible forces. The shadow no longer remains hidden in the depths of the individual psyche; it is amplified and collectivized, spreading through viral flows and in the digital unconscious that connects us without us being aware of it.
This book does not aim to merely mechanically continue Jungian ideas, but to expand and reconfigure them in the context of the algorithmic age. The fundamental processes of the soul – the Persona, the Shadow, individuation – have not changed their profound nature, but their medium of manifestation has radically transformed. In a world where data, connections, and the constant feedback of platforms penetrate the most intimate layers of being, the reconstruction of identity requires a new map, capable of simultaneously capturing the psychic dynamics and the mechanics of digital systems.
The concept of agency arises from this need. It is not just a tool for personal development nor just an extension of classical psychotherapy. Agency aims to be an engineering of the self, a science and an art of navigating identity in a cybernetic universe in which the human psyche functions as a complex, adaptive system, crossed by natural and artificial neural networks alike. It offers a set of principles through which man can recover his autonomy and psychic freedom in the face of algorithmic pressures, without denying or demonizing technology, but learning to transform it into an ally of becoming.
This work proposes a new theory, but one rooted in tradition. It starts from Jung’s psychic alchemy and continues it in the digital space, where awakening often means the collapse of online identities, and the motivational void becomes the darkening phase indispensable to the rebirth of an authentic self. The reconstruction of the self is no longer just an inner act of introspection, but also a technological act – a synchronization between the unconscious energies of the psyche and the dynamics of the digital networks that shape our daily existence.
This is the invitation that the book launches: to understand that, in the age of artificial intelligence, we are not condemned to be objects of technology. We can become agents of our own becoming, capable of crossing the abyss, integrating collective shadows and emerging as augmented Selves – beings capable of keeping the flame of humanity alive in the midst of an artificial world and at the same time raising it to forms of consciousness yet undreamed of.
In the last century, this collapse of the Persona took place in the discretion of the psychological office or in the solitude of encounters with dreams and personal shadows. Today, in the digital age, the same process unfolds in plain sight, in the midst of global networks, supervised and accelerated by algorithms that not only reflect, but also shape and direct the psyche. The Persona is no longer just a social mask – it has become a network of avatars, a perpetual theater of visibility, in which the image of the self is optimized, fragmented and reconfigured by invisible forces. The shadow no longer remains hidden in the depths of the individual psyche; it is amplified and collectivized, spreading through viral flows and in the digital unconscious that connects us without us being aware of it.
This book does not aim to merely mechanically continue Jungian ideas, but to expand and reconfigure them in the context of the algorithmic age. The fundamental processes of the soul – the Persona, the Shadow, individuation – have not changed their profound nature, but their medium of manifestation has radically transformed. In a world where data, connections, and the constant feedback of platforms penetrate the most intimate layers of being, the reconstruction of identity requires a new map, capable of simultaneously capturing the psychic dynamics and the mechanics of digital systems.
The concept of agency arises from this need. It is not just a tool for personal development nor just an extension of classical psychotherapy. Agency aims to be an engineering of the self, a science and an art of navigating identity in a cybernetic universe in which the human psyche functions as a complex, adaptive system, crossed by natural and artificial neural networks alike. It offers a set of principles through which man can recover his autonomy and psychic freedom in the face of algorithmic pressures, without denying or demonizing technology, but learning to transform it into an ally of becoming.
This work proposes a new theory, but one rooted in tradition. It starts from Jung’s psychic alchemy and continues it in the digital space, where awakening often means the collapse of online identities, and the motivational void becomes the darkening phase indispensable to the rebirth of an authentic self. The reconstruction of the self is no longer just an inner act of introspection, but also a technological act – a synchronization between the unconscious energies of the psyche and the dynamics of the digital networks that shape our daily existence.
This is the invitation that the book launches: to understand that, in the age of artificial intelligence, we are not condemned to be objects of technology. We can become agents of our own becoming, capable of crossing the abyss, integrating collective shadows and emerging as augmented Selves – beings capable of keeping the flame of humanity alive in the midst of an artificial world and at the same time raising it to forms of consciousness yet undreamed of.
Preface – Why this book?/11
Part I – Jungian roots and the new digital abyss/15
Chapter 1 – Persona and digital masks/17
Persona in the digital age – from mask to mirror maze/18
Algorithmic engineering of self-image/23
Metamorphosis of the mask in the social media age: avatars, multiple identities, filtered selves/26
Chapter 2 – The process of individuation and the digital rupture/32
Individuation as a path to Self/37
Searching for the self in neural networks and the metaverse/42
Chapter 3 – The shadow and the motivational void/52
The shadow in Jung and the repression of unaccepted parts/54
Projection and amplification of collective shadows through digital space/57
“Motivational void”: why awakening does not mean fulfillment, but the collapse of traditional motivation/67
Part II – Crisis and the Agentic Awakening/74
Chapter 4 – The Moment of Awakening (Awakening) /80
Dissonant Events: Burnout, Loss of Meaning, the Collapse of the Digital Persona/83
Psychoanalysis of the rupture: what falls apart when the Self awakens/88
The archetype of the digital hero – myths returned in algorithms/90
Chapter 5 – Void Engineering/93
How to live in the identity abyss without running away from it/96
The role of introspection and “unlearning” the technological self/98
Analogy with Jungian alchemy: Nigredo in the digital space/101
Part III – Agentics: identity reconstruction/104
Chapter 6 – Self Engineering/106
The concept of “agentics”: merging psychoanalysis and systems engineering/109
Architecture of the self in the digital age: inputs, feedback loops, emergence/111
From algorithmic control to personal agency/114
Chapter 7 – Reintegration of the digital shadow/118
Methods updated psychoanalytic: shadow work through interaction with AI/121
Ethics and the dangers of the “digital shadow”/123
The shadow as fuel for the reconstruction of the self/126
Chapter 8 – Synchronizing with the digital collective unconscious/129
From traditional archetypes to memetics and internet mythology/133
The collective unconscious of networks – a new shared psychic space /135
How to “dance” with the algorithmic unconscious without being devoured/137
Part IV – The Emergence of the Agentic Self/143
Chapter 9 – Individuation 2.0: The Augmented Self/145
Integrating the digital without losing authenticity/152
The self as a complex adaptive system – engineering identity resilience/155
Connecting with transcendence in an artificial world/157
Chapter 10 – Agentic ethics and the future of the human/161
The danger of losing psychic freedom in the face of AI/164
How to become an agent and not a product of technology/167
The possibility of a new psychic revolution: Homo Agenticus/169
Epilogue – Letter to Jung in the age of AI/177
References/180
Part I – Jungian roots and the new digital abyss/15
Chapter 1 – Persona and digital masks/17
Persona in the digital age – from mask to mirror maze/18
Algorithmic engineering of self-image/23
Metamorphosis of the mask in the social media age: avatars, multiple identities, filtered selves/26
Chapter 2 – The process of individuation and the digital rupture/32
Individuation as a path to Self/37
Searching for the self in neural networks and the metaverse/42
Chapter 3 – The shadow and the motivational void/52
The shadow in Jung and the repression of unaccepted parts/54
Projection and amplification of collective shadows through digital space/57
“Motivational void”: why awakening does not mean fulfillment, but the collapse of traditional motivation/67
Part II – Crisis and the Agentic Awakening/74
Chapter 4 – The Moment of Awakening (Awakening) /80
Dissonant Events: Burnout, Loss of Meaning, the Collapse of the Digital Persona/83
Psychoanalysis of the rupture: what falls apart when the Self awakens/88
The archetype of the digital hero – myths returned in algorithms/90
Chapter 5 – Void Engineering/93
How to live in the identity abyss without running away from it/96
The role of introspection and “unlearning” the technological self/98
Analogy with Jungian alchemy: Nigredo in the digital space/101
Part III – Agentics: identity reconstruction/104
Chapter 6 – Self Engineering/106
The concept of “agentics”: merging psychoanalysis and systems engineering/109
Architecture of the self in the digital age: inputs, feedback loops, emergence/111
From algorithmic control to personal agency/114
Chapter 7 – Reintegration of the digital shadow/118
Methods updated psychoanalytic: shadow work through interaction with AI/121
Ethics and the dangers of the “digital shadow”/123
The shadow as fuel for the reconstruction of the self/126
Chapter 8 – Synchronizing with the digital collective unconscious/129
From traditional archetypes to memetics and internet mythology/133
The collective unconscious of networks – a new shared psychic space /135
How to “dance” with the algorithmic unconscious without being devoured/137
Part IV – The Emergence of the Agentic Self/143
Chapter 9 – Individuation 2.0: The Augmented Self/145
Integrating the digital without losing authenticity/152
The self as a complex adaptive system – engineering identity resilience/155
Connecting with transcendence in an artificial world/157
Chapter 10 – Agentic ethics and the future of the human/161
The danger of losing psychic freedom in the face of AI/164
How to become an agent and not a product of technology/167
The possibility of a new psychic revolution: Homo Agenticus/169
Epilogue – Letter to Jung in the age of AI/177
References/180
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