This book is intended for students of both the Faculty of Domestic and International Financial, Banking and Commercial Relations and the Faculty of European Economic Studies, 3rd year, Romanian-American University.
“Business Communication” has been planned to offer students some working knowledge of communication and practice in modern business contexts and business etiquette.
Having purely practical aims, it covers almost all stages of a business transaction from addressing and laying out routine letters, to complaints, verbal, non verbal communication, intercultural communication and also barriers to communication.
Each unit contains four kinds of material to study; after a short introduction covered by “Lead in” section which offers the students the opportunity to comment on the topic under discussion, the next section focuses on the terms, style and specific language of the respective stage of transaction. What follows are the sections dedicated to grammar and translation, where those aspects specific to business are studied by practical activities, consisting of the business writing activity which is going to be part of their future profession.
Thus, the written material either sent by traditional means or emailed, will always reflect the person, the business, the company.
Furthermore, the practical material in the book is meant to make the students aware of the fact that written communication, online written communication, verbal and non verbal communication as well as other skills, is essential in establishing and confirming business transactions.
Therefore, the content of the message and the way it is expressed is as much a part of business education as any other subject successfully studied during the student days.
We would like the material we place at the students’ disposal to be entirely useful for their training, to enhance their business communication skills and we would be most grateful for any further suggestions coming from them or our colleagues.