Beauty and the Beast: The current terminology in Romanian cosmetics

ISBN: 978-606-28-0313-1

DOI: 10.5682/ 9786062803131

Publisher year: 2015

Edition: I

Pages: 278

Publisher: Universitară

Author: Iulia Draghici

Product Code: SKU-11215 Do you need help? 0745 200 718 / 0745 200 357
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The research can lead to the enrichment of knowledge on cosmetic terminology through information on the linguistic specifics of cosmetic terms, to their use in specialized texts. Such a study can contribute to a more complete description of the typology of specialized discourses in the current Romanian language.
The applicative value of the paper considers the following fields: lexicography for the field of cosmetics - the appearance of a specialized dictionary (s), the enrichment of the general dictionaries of neologisms; improving the translation of cosmetic language terms and phrases (cosmetic product labels, cosmetic surgery instructions, etc.); TC accessibility for non-specialists. The areas that can benefit from the results of the TC investigation are lexicology, lexicography, didactics and translation studies. The purpose of the CT investigation for cosmetics specialists is to improve communication between them and non-specialists, as well as to solve the difficulties faced by the latter in receiving specialized cosmetic language.
We hope that this study will be the starting point in order to create a small dictionary of cosmetic terms, in order to facilitate clear and efficient communication in this field by ensuring the accessibility of cosmetic language for non-specialists and its accuracy for specialists.
 
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Iulia Draghici

CHAPTER 1. INTRODUCTION // 9
CHAPTER 2. THEORETICAL AND METHODOLOGICAL PRINCIPLES / 18
2.1 Terminology and terminologies. Approaches / 18
2.2 Cosmetic terminology - domains, subdomains. Sources. Principles of composition of the analyzed corpus / 23
2.3 "Internal" terminology and "external" terminology. Term vs. word / 25
2.4 The term - possibilities of expression. Single-member units (simple; compound); multi-member (complex) units in cosmetic terminology / 33
CHAPTER 3. CLASSIFICATIONS OF COSMETIC TERMS FROM A CHRONOLOGICAL AND ETYMOLOGICAL POINT OF VIEW / 37
3.1 Diachronic perspective / 37
3.1.1 Old terms (Latin, Greek, Slavic, Hungarian, Turkish, French, Italian) / 39
3.1.2 Recent terms / 40
3.1.3 Very recently borrowed terms / 40
3.2 Etymological perspective / 41
3.2.1 Words from the common lexicon of the Romanian language / 41
3.2.2 Loans: / 42
3.2.3 Calcium / 43
3.2.4 Internal creations / 45
3.3 General considerations regarding the principles and problems of the undertaken analysis / 46
CHAPTER 4. LEXICOSEMANTIC ASPECTS OF COSMETIC TERMINOLOGY / 49
4.1 Semantic mutations recorded by words in TC / 50
4.1.1 Broadening the meaning: / 50
4.1.2 Narrowing the meaning - semantic specialization / 50
4.1.3 Terminological metaphor / 51
4.2 Ways of analyzing cosmetic terms. Paradigmatically and syntagmatically, the relationship between them / 52
4.2.1 Polysemy of cosmetic terms / 54
4.2.2 Synonymy of cosmetic terms / 62
4.2.3 Antonymy of cosmetic terms / 67
4.2.4 Hyponymy / Hyperonymy of cosmetic terms / 70
CHAPTER 5. TERMINOLOGY OF COSMETICS IN DICTIONARY / 75
5.1 Lexicographical definitions vs. terminological (terminographic) definitions of cosmetic terms / 75
5.2 Cosmetic terms in lexicographical definitions / 78
CHAPTER 6. ENGLISH INFLUENCE IN COSMETIC TERMINOLOGY / 118
6.1 The concept of anglicism / 123
6.2 Anglicisms in cosmetic terminology / 125
6.2.1 “Absolute” news / 126
6.2.2 “Relative” news / 141
CHAPTER 7. PRAGMADISCURSIVE ASPECTS OF
USE OF COSMETIC TERMINOLOGY / 156
7.1 Terminological and methodological specifications / 156
7.1.1 Relation text discurs / 159
7.2 Advertising type communication; cosmetic advertising discourse (DPC) / 165
7.2.1 TC in the didactic / scientific / 169 discursive type
7.2.2 Advertising in magazines / 178
7.2.3 Advertising in advertising leaflets / 186
7.2.4 Advertising in the Cosmetics Journal / 193
CHAPTER 8. CONCLUSIONS / 203
BIBLIOGRAPHY / 232
1. Collective volumes; proceedings of some congresses / conferences / 232
2. Author's works / 233
3. Dictionary / 257
4. Online dictionary: / 259
SOURCES / 262
ANNEX
CORPUS COSMETIC TERMS CERTIFIED / UNCERTIFIED IN DICTIONARY OF THE CURRENT ROMANIAN LANGUAGE / 268
 

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