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Marketing - Mihai Diaconescu

Marketing - Mihai Diaconescu

Name: Marketing - Mihai Diaconescu
Brand: Editura Universitară
SKU: 97897374985881
Price: 20.37 RON
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20,37 Lei

ISBN: 978-973-749-858-8

Publisher year: 2010

Edition: II

Pages: 196

Publisher: Editura Universitară

Author: Mihai Diaconescu

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Marketing is not just a function of the enterprise, is spirit. It shows what goods to produce, what services to provide that level of prices to practice where and when to do advertising, what to communicate to our customers and how to make. Marketing is the engine that drive business success.
Successful marketing campaign focuses on making the most of capacity information, analysis and solving the problems they face.
The work includes multiple choice and try to answer these questions that may be the concerns of students, researchers, workers in the field or other types of specialists.

Mihai Diaconescu Assoc. PhD at the Academy of Economic Studies, Faculty of Marketing, Department of Marketing.
Graduate of Faculty of Commerce, ASE Bucharest, 1988.
Since 1993 teacher at the Department of Marketing, ASE Bucharest.
Graduate of the "Entrepreneurship and market economy" organized by International Center for Entrepreneurial Studies (1991).
Graduate of specialization courses in "enterprise economy and consumer behavior", organized by the University "Luigi Bocconi" of Milan (Italy).
International specialization in marketing from the University of Social Sciences of Toulouse (France) and the University of Neuchatel (Switzerland).
Ph.D. in economics in 1999.
Author and coauthor of 12 books in the field.
Author and coauthor of over 45 studies and research papers, articles in scientific and marketing.

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