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Marketing. Choice test - Camelia Pavel
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ISBN: 978-606-28-0665-1
DOI: 10.5682/9786062806651
Publisher year: 2017
Pages: 80
Publisher: Editura Universitara
Author: Camelia Pavel
Product Code:
9786062806651
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Marketing. Choice test
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CAMELIA PAVEL
CHAPTER 1. THE ESSENCE AND DEVELOPMENT OF MARKETING / 7
CHAPTER 2. MARKETING ENVIRONMENT / 13
CHAPTER 3. THE ENTERPRISE MARKET / 19
CHAPTER 4. MARKETING STRATEGY AND MARKETING MIX / 30
CHAPTER 5. PRODUCT POLICY / 35
CHAPTER 6. PRICE POLICY / 51
CHAPTER 7. DISTRIBUTION POLICY / 59
CHAPTER 8. PROMOTIONAL POLICY / 67
BIBLIOGRAPHY / 82
CORRECT ANSWERS / 83
CHAPTER 2. MARKETING ENVIRONMENT / 13
CHAPTER 3. THE ENTERPRISE MARKET / 19
CHAPTER 4. MARKETING STRATEGY AND MARKETING MIX / 30
CHAPTER 5. PRODUCT POLICY / 35
CHAPTER 6. PRICE POLICY / 51
CHAPTER 7. DISTRIBUTION POLICY / 59
CHAPTER 8. PROMOTIONAL POLICY / 67
BIBLIOGRAPHY / 82
CORRECT ANSWERS / 83
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