Editura Universitara Marketing. Choice test

16,00 Lei

ISBN: 978-606-28-0665-1

DOI: 10.5682/9786062806651

Publisher year: 2017

Pages: 80

Publisher: Editura Universitara

Author: Camelia Pavel

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CAMELIA PAVEL

CHAPTER 1. THE ESSENCE AND DEVELOPMENT OF MARKETING / 7

CHAPTER 2. MARKETING ENVIRONMENT / 13

CHAPTER 3. THE ENTERPRISE MARKET / 19

CHAPTER 4. MARKETING STRATEGY AND MARKETING MIX / 30

CHAPTER 5. PRODUCT POLICY / 35

CHAPTER 6. PRICE POLICY / 51

CHAPTER 7. DISTRIBUTION POLICY / 59

CHAPTER 8. PROMOTIONAL POLICY / 67

BIBLIOGRAPHY / 82

CORRECT ANSWERS / 83

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