Editura Universitara Marketing. Choice test

ISBN: 978-606-28-0665-1

DOI: 10.5682/9786062806651

Publisher year: 2017

Pages: 160

Publisher: Editura Universitara

Author: Camelia Pavel

Product Code: 9786062806651 Do you need help? 0745 200 718 / 0745 200 357
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CAMELIA PAVEL

CHAPTER 1
THE ESSENCE AND DEVELOPMENT OF MARKETING / 7

CHAPTER 2
MARKETING ENVIRONMENT / 21

CHAPTER 3
ENTERPRISE MARKET / 29

CHAPTER 4
MARKETING STRATEGY AND MARKETING MIX / 45

CHAPTER 5
PRODUCT POLICY / 57

CHAPTER 6
PRICE POLICY / 81

CHAPTER 7
DISTRIBUTION POLICY / 93

CHAPTER 8
PROMOTIONAL POLICY / 107

CHAPTER 9
ORGANIZATION OF MARKETING ACTIVITY / 127

CHAPTER 10
MARKETING INFORMATION SYSTEM / 137

CHAPTER 11
MARKETING PLANNING AND PLAN / 143

Bibliography / 155

Correct answers / 157

www.editurauniversitara.ro

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