Book launch - Cultural marketing. Marketing strategies in cultural services, Andrei L. Badin, August 12, 2021
The National Museum of Romanian Literature hosts on Thursday, August 12, 2021, from 17.00, in the MNLR Garden, Str. Nicolae Cretulescu no. 8, the launch event of the book “Cultural marketing. Marketing Strategies in Cultural Services ”, Editura Universitara, under the signature of Andrei L. Badin. The event enjoys the special presence of cellist Adrian Naidin, who will give a concert in the MNLR Garden.
"Mr. Andrei Badin's book is a carefully scientifically based, relevant and consistently illustrated operationally pleading, which also puts a solid brick in the construction of the set of marketing concepts, tools and techniques that can and should be used on the cultural market. Going through its pages, the reader travels the field of marketing from concept to strategy, passing through the cultural market and discovering the cultural consumer and his behavior, then stopping to explore possible combinations of products, prices, distribution and promotion that any entity offering goods , services, events and cultural activities can assemble them to meet the needs of the market and meet them ", says prof. univ. dr. Calin Veghes, dean of the Faculty of Marketing ASE Bucharest.
Media partners: Radio Romania Cultural, Agerpres, Days and Nights, Cultural Observatory, Book Agency, Iqool, Contemporanul, Modernism.ro, Radio Trinitas, Order of the Day, Family Culture Magazine
* Admission is free, and access to the event will be within the limits allowed by the pandemic situation.