Editura Universitara Corporate social responsibility - from concept to normalize

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ISBN: 978-606-28-0417-6

DOI: 10.5682/9786062804176

Publisher year: 2016

Edition: I

Pages: 290

Publisher: Universitară

Author: Nicolae Voiculescu, Maria Iuliana Neagu

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Corporate social responsibility is a concept that is increasingly invoked by various authors and international documents, the induction of such behavior by economic actors is likely to contribute to reducing the effects of social problems faced by contemporary societies and promote sustainable development of them.

However, it is a reality that the Romanian literature to focus on this subject is relatively poor, and the approaches are far too theorizing and, in general, oriented towards the contributions of North American authors. Or, the economic and social reality in our country is, we must admit, very different from the one taken as a standard.

Therefore, we set out, in this paper, to analyze the concept of corporate social responsibility by taking into account both the opinions in the international literature and those in the local scientific space.

Also, those interested will be able to find an analysis and a compendium of the most important and latest standards adopted at European and international level that contain principles and recommendations designed to promote the transformation of the notion of corporate social responsibility into practical implementation actions. .

In addition, the paper analyzes the way in which companies of any kind in Romania have assimilated in their behavior the aspects of social responsibility, which allowed us to reach a series of pertinent conclusions regarding the degree of awareness of local economic agents regarding the content and usefulness of socially responsible conduct.

Our intention is also a stimulating-educational one. Through this paper we want to contribute as little as possible to the process of awareness of those involved in adopting a socially responsible behavior. This is the reason why we opted for a more accessible structural and editorial approach, with the intention of facilitating the removal of the concept of corporate social responsibility from the predominantly academic theoretical "retort" and open it to a wide range of stakeholders.

This paper is the expression of our conviction that for a country like Romania, faced with serious social problems at the individual level and at the local communities, with weakened public authorities due to lack of sufficient staff and strong underfunding, with dramatic damage to the environment and biodiversity, a the socially responsible conduct of enterprises, from small and medium to multinationals, is a chance to ensure cohesion and solidarity throughout society and, in this way, the true establishment of a functional rule of law.

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  • Responsabilitatea sociala a intreprinderilor – de la concept la normativizare

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Prof. univ. dr. Nicolae Voiculescu is IOSUD Director at Titu Maiorescu University of Bucharest. He has significant experience as a diplomat, representative in Romania of the International Labor Organization and parliamentary advisor. He is also the Editor-in-Chief of the Romanian Journal of Labor Law and the President of the Association for the Promotion of Continuing Education. In recent years he has taught European Social Law at the University of Paris XII, the University of Orleans, France and at the University of Verona, Italy.

Dr. Maria Iuliana Neagu graduated from the Faculty of Agri-Food and Environmental Economics of the Academy of Economic Studies, as well as the Faculty of Law at Titu Maiorescu University of Bucharest. He holds a PhD in Economics from the Bucharest Academy of Economic Studies. He is currently an anti-fraud inspector within the Bucharest Regional Anti-Fraud Directorate.

INTRODUCTION / 9

SUMMARY / 11

CHAPTER 1. Corporate social responsibility - notion and content / 34

1.1. Doctrinal approaches to the concept of corporate social responsibility / 34
1.2. Aspects of corporate social responsibility / 47
1.2.1. Economic responsibility / 47
1.2.2. Legal responsibility / 50
1.2.3. Ethical responsibility / 52
1.2.4. Ecological responsibility / 62
1.2.5. Ensuring food security and safety as a component of corporate social responsibility / 77
1.3. Actors of corporate social responsibility / 98
1.3.1. The role of enterprise managers / 98
1.3.2. Social partners / 106
1.3.3. The concept of “stakeholders” and their role / 113
1.4. Corporate social responsibility and its role in promoting the concept of sustainable development / 122
1.5. Corporate social responsibility and the social economy / 129

CHAPTER 2. International and European Union policies and regulations on corporate social responsibility / 134
2.1. European framework for corporate social responsibility / 136
2.2. Europe - a pole of excellence on social responsibility / 138
2.3. A new strategy for corporate social responsibility / 144
2.4. Corporate social responsibility: responsible and transparent corporate behavior and sustainable economic growth / 151
2.5. Corporate social responsibility: promoting the interests of society and a path to a sustainable and comprehensive economic recovery / 158
2.6. Disclosure of non - financial and diversity information by certain companies and large groups / 163
2.7. Alternative settlement of consumer disputes / 167
2.8. Principles and guidelines in the field of social responsibility recognized at international level / 172
2.8.1. Guiding principles for multinational enterprises adopted by the Organization for Economic Co-operation and Development (OECD) / 173
2.8.2. United Nations Global Compact / 180
2.8.3. ISO Standard 26000 Social Responsibility Guidelines / 184
2.8.4. United Nations Guiding Principles on Business and Human Rights / 187
2.8.5. Tripartite Declaration of the International Labor Organization on Multinational Enterprises and Social Policy / 188
2.8.6. International social responsibility and employees' rights / 192

CHAPTER 3. Social responsibility of enterprises in the specific economic and social conditions in Romania / 198
3.1. The need to stimulate the responsible social behavior of enterprises at national level / 198
3.2. Strategic documents and institutions with responsibilities in promoting corporate social responsibility / 208
3.3. The role of corporate social responsibility activities in realizing the objectives of the National Strategy for Sustainable Development on the horizon of 2020-2030 / 221

CHAPTER 4. Research on the degree of awareness among the Romanian economic environment of the concept of social responsibility / 240
4.1. Problem definition / 240
4.2. Research objective / 240
4.3. Type of research / 241
4.4. Research unit and survey unit / 242
4.5. Sample selection and Questionnaire elaboration / 242
4.6. Defining variables / 243
4.7. Research calendar / 244
4.8. Analysis and interpretation of research results / 245
4.9. General conclusions of the research / 262

CHAPTER 5. Conclusions / 265

BIBLIOGRAPHY / 279

Corporate social responsibility is a concept that is increasingly invoked by various authors and international documents, the induction of such behavior by economic actors is likely to contribute to reducing the effects of social problems faced by contemporary societies and promote sustainable development of them.

However, it is a reality that the Romanian literature to focus on this subject is relatively poor, and the approaches are far too theorizing and, in general, oriented towards the contributions of North American authors. Or, the economic and social reality in our country is, we must admit, very different from the one taken as a standard.

Therefore, we set out, in this paper, to analyze the concept of corporate social responsibility by taking into account both the opinions in the international literature and those in the local scientific space.

Also, those interested will be able to find an analysis and a compendium of the most important and latest standards adopted at European and international level that contain principles and recommendations designed to promote the transformation of the notion of corporate social responsibility into practical implementation actions. .

In addition, the paper analyzes the way in which companies of any kind in Romania have assimilated in their behavior the aspects of social responsibility, which allowed us to reach a series of pertinent conclusions regarding the degree of awareness of local economic agents regarding the content and usefulness of socially responsible conduct.

Our intention is also a stimulating-educational one. Through this paper we want to contribute as little as possible to the process of awareness of those involved in adopting a socially responsible behavior. This is the reason why we opted for a more accessible structural and editorial approach, with the intention of facilitating the removal of the concept of corporate social responsibility from the predominantly academic theoretical "retort" and open it to a wide range of stakeholders.

This paper is the expression of our conviction that for a country like Romania, faced with serious social problems at the individual level and at the local communities, with weakened public authorities due to lack of sufficient staff and strong underfunding, with dramatic damage to the environment and biodiversity, a the socially responsible conduct of enterprises, from small and medium to multinationals, is a chance to ensure cohesion and solidarity throughout society and, in this way, the true establishment of a functional rule of law.

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