Commercial Management - Structures instrumental papers and discussion topics, case studies, practical works, works of license

The structure, this work was conceived as a useful auxiliary in the work of preparing students in universities and academies economic profile, as well as a tool - a guide to professionalize the professionals and managers who held various management activities specific transactions trade and commerce in general.
In carrying out that work has started with some awareness of phenomena whose evolution has a great support on contemporary society and, consequently, representing himself as premises in scientific approach to developing the various components of that society. In such a case accepted in full and trade - that is our focus area of ​​study - area in which management approach must also take into consideration the premises.

Starting from such a framework approach, this paper and stated as premises three important aspects.

 Double transition to a knowledge-based society and sustainable development require new paradigms of production and consumption, having to move from resource-based approach, to the knowledge-based, from quantity to quality, from mass products to new concepts of higher added value, coefficients and products, processes and sustainable services. However, such elements have a significant impact on the market, generating a number of implications in terms of commercial production, imposing and its continuous efforts to adapt to new information and communications technologies, and in fact imposing a convergence and integration continues.

 Evolution of contemporary society as a whole, led to strong growth of commercial activity - and international - on the bases and forms characteristic of a market economy, thus increasing considerably the complexity of product management, micro and macro imposing continuous need to improve all economic activities.

 The current development stage company, through its complexity makes the problem of production and its products, on the one hand and trade and consumption, on the other hand, demands to be addressed from the perspective outlined by ensuring a harmonious correlation between human society and nature, which requires a series of concepts related to the product - as object of trade - as a social good cultural product, etc, to outline a new approach and a methodology of work in line with the precepts of new concepts.