The activity of psychologists has significantly diversified with the integration of cybernetics, computer science, information technology (IT&C) and data science (Data Science) into the conceptual and methodological arsenal of psychology. Like other fields in the humanities, such as law, sociology, philosophy, marketing or economics, digitization - which began in 2016 as the fourth industrial revolution - fundamentally transforms sciences, methodologies and the way of thinking and research.
Deep specialization within the same science has been accelerated by technology, which helps us understand human behaviors from physiological, emotional, and cognitive perspectives, thereby narrowing the field of investigation. Maintaining a common platform of communication and understanding between all specialties in psychology is achieved through research methods, including:
- standardization of concepts;
- unification of research methods and analysis of research results.
Consider that a psychologist specializing in interculturality and one in cognitive neuroscience attending a scientific conference may not be familiar with the phenomena and theories relevant to each other's work. However, psychology majors, regardless of their field of specialization, know fundamental concepts such as the experiment, correlational study, independent and dependent variables, the importance of reliability and validity in psychological measurement, and the need for replication in psychological research.
Thus, experimental psychology and methodology unify the perspectives of different specialties of psychology on human behavior. Research methods are essential in psychology and are common to all branches of specialization.
Most undergraduate psychology students do not go on to master's degrees in clinical, human resources, communication, or therapy, and of those who do, only a small fraction become cross-cultural psychologists, cognitive neurologists, or researchers.
Most graduates pursue careers in clinical practice, social services and other fields seemingly unrelated to classical psychology, such as: neuromarketing, psychophysiology, neuroimaging, cognitive robots, emotional robots, BCI (Brain Computer Interface), data science in psychology. For these students, the study of research methods and designs is important, preparing them to be effective consumers of psychological research and developing logical thinking skills and attitudes applicable to all psychology specialties and many areas of life. From this perspective, the university is a school of thought education; one way to educate the research psychologist is also to learn a programming software. SPSS, R, and PYTHON are suitable for psychologists both from the perspective of processing tools and for modeling scientific thinking in psychology.
This work presents the concepts, methodologies, and skills shared by psychology researchers in a way that is accessible to undergraduates, masters, and doctoral students in all psychology majors. To achieve this goal, I tried to give the work the following characteristics:
- Simple writing: the principle of parsimony is applied throughout the book;
- Limited references: instead of including hundreds of references, I have focused on methodology and modeling classics and exemplary research sources;
- Minimal digressions: I minimized technical and philosophical digressions to avoid distracting students from the main issues;
- Various examples: I used a variety of examples from different branches of psychology;
- Traditional structure: We have maintained the general structure of the textbook, typical of introductory research, to make it easy for experienced instructors to use.
This book has evolved over 10 years of work in the field of psychophysiology, measurement in the field of experimental psychology, during which I aimed for graduates to know the research methodology that would lead them to valid results in research activity, be it academic or practical.
The aim is to instill the genuine scientific spirit as a way of thinking, experimenting and interpreting results.
In the last twenty years, psychology has become an engineering science, both in content and methodology, thus responding to the requirements of quantitative research that transforms the psychologist into a logical practitioner and an operational statistician.
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