In an era of rapid change and unprecedented global challenges, strategic management and theory-based planning have become critical to the long-term success of any organization. The COVID 19 pandemic and the war in Ukraine are just two of the major crises that have significantly disrupted the global business environment, bringing uncertainty and complexity to an unprecedented level. These events tested the limits of traditional management models and highlighted the urgent need for adaptation and innovation.
Faced with these challenges, companies have been forced to rethink their strategies and reevaluate their business plans. Strategic management as a discipline has had to evolve to respond to new and unpredictable economic and geopolitical realities. Theory-based planning (TFP) provided a flexible and adaptable framework for managing uncertainty, but also showed its limits in the face of multiple unknowns and exogenous variables.
This book aims to explore in depth how strategic management and TFP can be effectively applied in a complex and ever-changing global context. We will analyze the impact of recent crises on business strategies and discuss innovative methods of strategic planning and execution. We will also provide case studies and practical examples that illustrate how organizations can successfully navigate today's economic and geopolitical turbulence.
The purpose of this book is to provide business leaders and practitioners with a comprehensive and actionable guide to developing and implementing strategies that will not only stand the test of time, but thrive in an uncertain world. We will explore fundamental concepts and advanced techniques of strategic management, adapting them to the current context and emphasizing the importance of flexibility, innovation and collaboration.
As we embark on this journey, we will emphasize continuous learning and the development of dynamic working relationships between management teams. Only through a proactive and well-informed approach can organizations hope to turn current challenges into opportunities for sustainable growth and development.
The development of the information penciled in this book is divided as follows: within chapter 1. Strategic management of SMEs. Theoretical-methodological approach, it was debated starting from a thorough x-ray of SMEs, how they are managed, which processes and strategies can be used to improve them and which systems can be approached through the filter of their strategic management; in chapter 2. Managerial performances analyzed through indicators, qualitative and technical evaluation solutions of the performance of the organization, their managers and the economy as a whole were brought to the fore; chapter 3. The role of managerial risk in the protection of SMEs and the development of a dedicated strategy, aims to applicatively outline their functionality and filter their economic evolution by analyzing the newest forms of management, reaching their maximum emulation through the use of strategic and theory-based planning (TFP), and in the end, Conclusions – The nexus of ideas on the current context, the evolution of strategic management through the lens of the COVID 19 pandemic and the war in Ukraine was debated and how it can be use Theory-Based Planning to achieve long-term success in any startup business.
This book is intended for anyone who wants to improve their strategic management skills and better understand how to plan effectively in times of crisis. Whether you're a business leader, a project manager, or a student just starting out, you'll find in these pages the tools and knowledge you need to successfully navigate the complex landscape of modern business.
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OANA-CAMELIA IACOB (PARGARU)
We live in a time of rapid and profound change, where the business environment is becoming more and more complex and interconnected. In this context, an organization's ability to develop and implement effective strategies is critical to its long-term success. Dedicated to strategic management, theory-based planning, and technical performance analysis, this book aims to provide a deep and practical understanding of these essential concepts.
Strategic management is not just a set of principles or techniques, but a holistic approach involving all aspects of an organization. From defining the vision and mission to implementing and evaluating strategies, each step is crucial to ensure the entire organization is aligned towards its goals. In the pages of this book, you will discover how to build a solid strategy and how to navigate the challenges and opportunities that the contemporary business environment offers.
Theory-based planning provides a structured framework for developing and implementing strategies. The strategic management theories and models presented in this book will help you better understand organizational dynamics and develop strategies that effectively respond to challenges and changes in the external environment.
Furthermore, in a world ruled by data and technology, technical analysis of a company's performance becomes essential. Key performance indicators (KPIs) and other evaluation methods will allow you to monitor progress and make informed decisions. This book will guide you in selecting and using the most relevant indicators to get a clear and comprehensive picture of organizational performance.
The current economic environment brings unique challenges but also unprecedented opportunities. Globalization, rapid technological innovations, demographic changes and sustainability concerns are just some of the factors shaping the business landscape. This book will help you understand these trends and develop adaptive and innovative strategies to thrive in this dynamic environment.
This paper is not only a theoretical exposition, but also provides case studies, practical examples and useful tips for the actual implementation of the concepts discussed. Within its pages can be found inspiration and guidance to improve your strategic management practices and lead your organization to sustainable success.
July 2024 / Dr. Dumitru Alexandru Bodislav
FOREWORD / 7
INTRODUCTION / 9
CHAPTER 1. STRATEGIC MANAGEMENT OF SMEs. THEORETICAL METHODOLOGICAL APPROACH / 11
1.1. ABOUT THE SME SECTOR / 11
1.2. SME MANAGEMENT – PROCESSES, STRATEGIES AND SYSTEMS / 16
1.3. STRATEGIC MANAGEMENT OF SMEs / 41
CHAPTER 2. MANAGERIAL PERFORMANCE ANALYZED THROUGH INDICATORS / 50
2.1. EVALUATION OF THE PERFORMANCE OF AN ORGANIZATION / 50
2.2. EVALUATION OF MANAGERIAL PERFORMANCE / 53
2.3. EVALUATION OF ECONOMIC PERFORMANCE / 62
CHAPTER 3. THE ROLE OF MANAGERIAL RISK IN PROTECTING SMEs AND DEVELOPING A DEDICATED STRATEGY / 71
3.1. IMPLEMENTATION OF THE SME STRATEGY / 75
3.2. MANAGEMENT INJECTIONS – THE OVERVIEW OF MANAGEMENT IN CURRENT FORM / 86
3.3. STRATEGIC PLANNING AND THEORY-BASED PLANNING / 94
CONCLUSIONS – THE NEXUS OF IDEAS ON THE CURRENT CONTEXT / 106
The impact of the COVID 19 Pandemic on Strategic Management / 106
The Impact of the War in Ukraine on Strategic Management / 107
Theory-Based Planning (TFP) in the Context of Crises / 107
The Key to Long-Term Success / 112
BIBLIOGRAPHY / 114