Management and marketing audiovisual

The role of services is increasingly important in recent decades and the share of these activities is growing in terms of their contribution to the GDP of each state in general.
More important for services activities has been recognized as services neglected by economists and framed, it seemed once and for all, in unproductive sphere, but the mood has changed profoundly in recent decades.

Activities from being useful, but unproductive, services are increasingly recognized more now, the role of "engine" of growth and leading factor of sustainable development.

In recent decades the place, role and importance of services and industry in the economy have changed, look more evident in developed countries and becoming more visible in developing countries, today we talk about strong economies tend tertiarizare developed countries. Practical economic and social progress is dependent to a large extent on the evolution of services.

Information, money, ideas, messages, images, symbols to represent invisible support material world and, by modeling emotional and perceptive individuals, they become and support cultural and spiritual values ​​of humanity. Thus, while the essence of the modern economy tends to acquire a substrate largely immaterial.

The old hierarchy of economic value is replaced. Not only that, for example, services have ceased to be subordinate and complementary industrial goods, today is their turn to serve as support services. Thus, classification of subject transactions entered values ​​education, reputation, culture, art, dream and pleasure. Economics, once the material excellent, discreet, impersonal and durable, became spectacular, relational and ephemeral with its migration to the immaterial.

Today we are witnessing a true assault information, and telecommunications in the context of knowledge-based society. An important role is in the new coordinates of the society, audiovisual services, and audiovisual products, as support material for the content of information - such cultural services. In the category of audiovisual services rediscover cinema, broadcasting and television. Views of the public and the specialists are unanimous in considering television as the most important component of modern broadcasting.
Broadcasting is a ubiquitous phenomenon characteristic current civilization and is one of the major components of economic and social life which polarizes the interests of a large number of people. With changes in economic and social plan and as a reaction to these changes, subject to their evolving broadcasting, to integrating dynamic overall development process. The vast human and material potential that we train in its development, as well as beneficial effects on individuals, audiovisual stimulating factor acts as an information and knowledge propagation and quality of life.

Interest increasingly higher for the economic, social, informational, educational, cultural and fun is demonstrated and the rich literature that address topics specific to this phenomenon.
In Romania, television had a different evolution from other European countries, to remember only the communist regime when there is one TV that was broadcasting a few hours and those for party propaganda. In this situation it is understandable propensity public today, television programs

Although cursed by some and admired by others, public television has a special status had - given the fact that is mentioned in the Constitution of the country - the audiovisual market in Romania, as an institution of national interest, it assuming an important role information, education, culture and entertainment. If the functions of information and entertainment, commercial television and often assume significant roles for a ridiculously low quality level, regarding the other two, the main mission is public television. You should keep in mind a very interesting aspect that characterizes television market, namely the TV audience. In the context of previously said should be noted that public television is obliged to - and proposes objectives for audiences both quantitative and qualitative.

Considering the aspects mentioned I thought the development work in three parts, because addresses a complex issue, since audiovisual services and ending with a series of proposals on improving the performance of public television audience, our approach is based on a "funnel", starting from general to particular. The first "Audiovisual and broadcasting market in Romania" includes general items, but also conceptual and practical aspects. In the second "Television - the main component of the audiovisual market," we have dealt with issues specifically targeted at television and marketing services specific television. Part Three, "Performance management in public service television", comprises preponderant practical aspects, among which two qualitative research and marketing strategy.