Urban tourism, compared to other forms of tourism, is much more complex and diversified, due to the large number of resources available. The presence of these resources in urban areas, but especially their inclusion in various programs and tourist circuits, bring many benefits to cities, which translate into supporting local economic activities and creating new jobs. At the same time, there may be less desired effects, related to increased tourist flows, or lack of concern for new investments in tourism.
In the urban environment, most of the tourist activities related to leisure are related to the cultural field. Urban tourism focused on the cultural field highlights the talent of artists (painters, sculptors - exhibitions and art galleries, clothing designers), national and regional gastronomy, through restaurants with specifics, etc.
The types of tourism in the urban environment, in their entirety, support the interpersonal contacts between the host population and visitors, support the exchange of information, ideas, cultural and tourist experiences. The realization of the socio-economic development strategies of the cities, of the general urbanism plans must take into account the support and the amplification of the tourist function. The tourism industry must be in harmony and balance with other economic activities, in order to avoid contradictions. Given that the urban environment is able to support tourism, to provide new facilities for economic agents in the field, they determine a faster process of conservation, restoration or urban modernization.
In order to recognize the contribution of tourism in the development of cities, local authorities must be involved in improving the infrastructure and artistic and cultural spaces, workspaces for artists, rehearsals, exhibitions, etc. The creation of facilities in art and culture can be encouraged in all urban centers and can be an integral part of the civic infrastructure and the community. These facilities must be provided and encouraged in all functional urban areas, so that art and culture can be enjoyed by all visitors and the community.
Urban tourism focused on the cultural component supports the preservation of cultural identity, values and exceptional goods; it becomes an important part of national culture and civilization; supports cultural exchanges (especially at the level of museums and artistic events). The concentration of tourist activities at urban level means shaping a well-defined tourist function and culture and includes the idea of multiculturalism.
Therefore, urban tourism offers a multitude of collective, individual experiences in mental, affective-aesthetic, with a long-term impact on tourists. In the face of the expansion of high-performance technology and computer communication, the current field is the one that reflects the human side of contemporary society.