Audiovisual is the basis of most of our experiences today. In the postdigital and postmedia era, this is the crucial element in which we are immersed, we act and interact with others. Through the media we expand our sensory abilities and redefine our own identity.
Interdisciplinary science research demonstrates the emergence of a new sensitivity, redefining the idea of aesthetics as a sensory experience. James Bridle in 2012 introduces the term New Aesthetic as a product of web culture, which talks about the power of visual language in digital Internet technology, about the interpenetration of the physical world with the virtual world by blurring the boundaries between them.
Bruce Sterling observes regarding the culture of the internet, the appearance of a collective intelligence through the mass sharing of concepts, having as a characteristic the juxtaposition of a multitude of unrelated component parts. Michael Betancourt sees an amplification, extension and increase of human capacity at work, through digital automation, an approach different from that of Karl Marx who understands the machine as dependent on human control. Cultural and media studies draw attention to a concept of hybridity that manifests itself between areas and inter-spaces in which multiplicity, diversity and plurality proliferate. Fusion is the important element, the differences are no longer perceived as separating forces, moreover, this inter-zone receives a name: The third suitable space in today's society dominated by web networks. The third space, in the discourse of media studies, is the "meeting place between the real and the virtual, between here and there, between now and then.
The changes and challenges in the media and culture go hand in hand with the global and digital present, striking news are visible in the transnational and transcultural connections achievable in the virtual environment. The Internet, mobile telecommunications networks, the transmission and processing of a large amount of data in real time, have a significant cultural impact and promote the emergence of hybrid mergers.
Cinema and television are dominant everyday environments that reflect the cultural sensitivity of the era in which we live. Television, the internet can be understood as a portal between film and theater. Apparently independent events, paying more tribute to the world of theatrical performance, filmed and broadcast globally through television and the Internet, borrow and complement their visual language with film-specific elements. Thus, there is an interpenetration of the concepts and technical means used in the scenography of film, TV, event, advertising.
We are a visual audience. How does the 21st century average reflect new forms of sensitivity? They are digital, interactive, internet based, playful, mobile, social, algorithmic, aggregative. The world is changing in many ways, it is a transition to another environment, it can be called accelerationist art or bullet time. It is the way people consume information today.
These changes in technology - expressed in the technique of digital animation, bullet time shows, 3D formats, new ways of articulating the image / sound relationship change the visual language.
The collaborative nature of these changes highlights the group effort, pushes the boundaries beyond what we could have achieved on our own, and leads to the emergence of new ways of expression freed from the strict boundaries between artistic genres.