Brush your PR job for english

Applied Foreign Languages ​​is a professional field of specialization and refining modern education designed to train and strengthen communication and language skills specific to various professions. It has emerged, established and recognized as an area of ​​teaching in the countries of Western European Union and the United States of America after more than 40 years as a necessity of training capacity direct access to knowledge, self-knowledge, communication and adapt to multicultural professional environment.
Manual is dedicated to increasing the potential of Romanian students who chose to train in a career in public relations and communication. Pragmatic approach to training aims to focus on student language skills and specific communication with the contents, types of exercises, evaluation forms and criteria developed based on collected and accumulation efficiency by involving critical thinking and individual effort and team projects. C1-C2 level on which to build the structure of this manual conforms to the Common European Framework of Reference of language and communication skills. (CEFR)


TABLE OF CONTENTS

Preface
I. Public Relation Management - 9
II. Modern Media Culture - 21
III. Effectiveness of Inter-Cultural Communication - 32
IV. Press Freedom - 44
V. The Origins of Newspapers - 59
VI. Tabloids - 70
VII. Effective Media Campaign - 80
VIII. Public Opinion Insights - 92
IX. Silent Corporate Communication - 103
X. "Tear Down This Wall" - 129

TEACHING AREAS
1. Reading - 155
1.1. Speed ​​- 155
1.1.1. Speed ​​Reading Evaluation Grid - 156
1.2. Fast Techniques Reading comprehension - 157
1.3. Collecting Information for your Writing - 159
1.3.1. Purposefully Reading, Taking Notes and Planning - 160
1.3.2. Shaping New Ideas - 161

2. Writing - 162
2.1. Writing Patterns - 163
2.2. Public Relations Writing Formats - 164
2.2.1. Review Writing - 164
2.2.2. Newspaper Article - 165
2.2.3. Press news / Release format - 167
2.2.4. Formal Written Correspondence - 168
2.2.5. Report Writting - 177
2.2.6. Using Numbers - 178
2.2.7. Formal / Informal Writing Styles Samples - 183



2.2.8. Public Opinion Surveys - 184
2.2.9. Writting English Grammar Guide - 187
2.2.10. Student Writing Evaluation Grid - 203

3. Speaking - 203
3.1. Oral presentation in Business - 204
3.2. Oral Presentation Evaluation Form - 209

ANNEX ZONE
1. Table of Instruction Words used in Writing Tasks - 213
2. Inverted Pyramid Newspaper Article Worksheet - 214
3. Newspaper Article Analysis Worksheet - 215
4. International Newspaper Article Analysis Worksheet - 216
5. Newspaper Article Analysis Worksheet European - 217
6. Local Newspaper Article Analysis Worksheet (National) - 218
7. Classroom Newspaper instructions - 219

Key Task Areas - 221

Glossary - 223

Bibliography - 292