Online marketing strategy - solutions for implementing successful online marketing and application development in the work

Literature devoted to new economic trends captured in many pages the impact that the Internet has in rethinking contemporary economic activities. Almost every field of activity is influenced by how information travels and is valued. The transition from traditional to the virtual economy has undergone a transformation process, to accommodate members of economic life with acceptance and support by the phenomenon of socio-political components.
After a lot of opinion leaders envisioned a future where the benefits of using the Internet will far exceed the disadvantages and that the organization is one that will incorporate the future or will exist only in cyberspace, were the foundations of a new era in basic word is connecting. The reason for the rapid adoption of the Internet can be attributed not only different views of optimism, but due to the dynamic reality of market phenomena and behavior of individual and organization that has spread and surrounded with amazing speed global economy. In fact the very word has taken on new meaning once the global Internet, communication is facilitated anywhere in the world and with it human knowledge, the information can flow easily.
With the changes produced by new technologies, marketing theory and practice have adapted to new market realities. Rapid evolution of technology led to new ways of communicating with customers and tracking their learning, continuous adaptation of products and services to customers. New tools have emerged that marketing man to interact with the market, easy to gather information in databases and then use them to target direct, personalized to your target audience. In other words, the Internet and new technologies, new ways of connecting transposing reality in which consumers and producers / sellers meet and interact, new opportunities to provide customer value.
The online environment offers many benefits to making marketing activity and / or completing the traditional media of communication, reducing the cost of transmitting information to a number of increasingly more users / consumers, enabling a high quality interaction with your target market. All the advantages of the Internet turns into online marketing advantages that it offers both individual users and organizations, seen in double stance, the bidder and customer.
Transformations imposed by the online lead organization in a continuous process of adaptation and even anticipation. Traditional marketing tools are complemented by the online integration resulting in providing value to a higher level, the consumer concerned.
This paper aims to capture a complex manner, multidisciplinary, integrating possibilities of online marketing tools and processes in marketing and present features and the development and implementation of online marketing strategies and tactics of the organizations in Romania. In a market in constant motion, with a consumer becoming more dynamic, adoption and effective implementation of online marketing activities is a prerequisite for the success of the organization.
With over 7.4 million users, ranking 10 in Europe and 8 in the European Union in terms of number of Internet users, with half of users have made online shopping at least once, and over 90% of organizations using at least one Internet connection, Romania enjoys a great potential for the evolution of the online environment and its related activities. This evolving environment has imposed marketing and human requires continuous adaptation, requires understanding the peculiarities of online consumer behavior and novel online marketing tools and processes. All the central objective of marketing, meeting at the highest level of consumer needs, consumer becoming more aware of the importance and power that can exercise the new possibilities of information, communication and trading.
The book is divided into seven chapters, each contributing to increasing online marketing processes. In the first part of the work are analyzed concepts involved in online marketing activity, and correlations between them. The role of this approach is to crystallize the place of work in achieving the organization's marketing online presence. Key concepts will be discussed online activity, such as customer relationship management, database marketing, viral marketing, etc. .. This paper aims to rekindle place online marketing processes in the online business by taking the concepts of e-business - online trading - online marketing. It will also offer the possibility of knowledge content and the typology of online marketing applications.
In the second part of the work captures the online marketing analysis tools. These will find: online advertising, e-mail, website, social networking, search engines. Will be presented the characteristics of each component of the mix of online marketing tools, ways of action, advantages and disadvantages of use. The work will continue with implementation of the marketing mix of services in online marketing mix. Features are presented in the context of each online marketing policies highlighting the place in general and specific objectives of the organization. Possibilities will be explored targeting and positioning in the market by integrating traditional marketing components with specific elements of online marketing mix. The main components of online marketing mix presented in the paper are: product, price, distribution, promotion, participants processes and physical evidence.
Our approach by presenting constraints isolated using online marketing tools, but also the possibilities of coordination, integrated online marketing tools for general and specific objectives of the organization. Successful marketing strategy of the organization depends on the coordination of all marketing efforts online and offline, by setting clear goals and setting realistic and appropriate tactics to achieve them.
Studying the level of development and integration of online marketing applications in the organizations activities in Romania will be achieved through two marketing research, online research in the organizational environment, complemented by a study conducted among young people aged 19-24 years, one of the most important market segments online.
The online environment is still a poorly understood area of ​​marketing people in Romania, with very little credibility for organizations experienced Romanian market. However, due to deficiencies in the theoretical approach applied to the phenomenon of online consumer online adapted to the novel, but a relatively small number of works dedicated to online processes knowledge implications of the activities.
This paper provides a benchmark for understanding the ways of developing a strategic vision of the organization's online activities and also a guide to understanding and implementing online marketing tactics in organizations in Romania. Evolving online environment requires constant adjustment of marketing activities, leaving permanently for new studies and approaches to online marketing processes