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Editura Evrika Sales 2.0. Point and from the beginning - Adrian M. Cioroianu

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Publisher: Evrika

Author: Adrian M. Cioroianu

Pages: 362

Publisher year: 2020

ISBN: 978-606-94903-0-3

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Product Code: 9786069490303 Do you need help? 0745 200 718 / 0745 200 357
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In a fluid and volatile situation, such as the one we all go through in times of pandemic, nothing seems to be a solid point of support, unwavering for a seller. Everything he has learned so far seems irrelevant. He has the feeling (real, yes) that all customers look at him with different eyes, that he behaves as if they see him for the first time, that they have new needs that he has no idea where they came from. Where are the old customers? What unseen portal swallowed them? Where is the time machine with which he could return to the wonderful times of old? All this has reached Neverland, that's for sure!


The book you hold in your hand is called Sales 2.0. Point and from the beginning, and the title of the book says it all. The situation is such that we have to put an end to the way we have been working so far and start from the beginning. From the beginning, but from another beginning, with a new approach. Not with Sales 1.13.14, no! With Sales 2.0!
Question. Has anyone taken Sales 2.0 courses? Not? No one? Neither do I, thank you. Neither Adrian Cioroianu nor any of the authors who wrote in this book. However, each chapter of the book is an illustration of this new approach, an approach still based on the theoretical knowledge and practical experience that the book's authors have gained so far and used in the old system. It's like breaking a LEGO bus to pieces, built according to the manufacturer's sketch, and with the same parts you build a plane according to a sketch that is only in your mind. In complicated times, always changeable, insecure and unclear, we are always put in the situation of building planes from buses. Alone, because he has no one to teach us.


Sales 2.0 is about Creativity. In order to be able to say about the solutions we find for our customers that they are creative, they must meet several criteria: to be different from those built by other sellers, to bring value, not to have been used in the past by others and to meet the new needs of customers. We are all born creative and remain so during childhood, when no mental barrier prevents us from building bridges from Earth to the Moon, on which people go hand in hand with aliens. Unfortunately, as we become adults we learn to stop being creative.

We are told to do as everyone else does, that this is the tradition, to go only on paved roads, that this is safe, to let the specialists (who is that?) To solve the problems, not to try to get out of the platoon, as is interpreted. It is very interesting that when they are in the shower, or walk alone in the park, or dream with open eyes, that is, when they are alone 72% of people have creative ideas.

Unfortunately, when they return to their peers, they hide their thoughts, or forget them, or categorize them as nonsense. But, in fact, this is really good news, because it means that we do not lose our creativity as we age, but only hide it in us, covering it with the thick beds of conformity, convenience and indifference. So we can rediscover the creative potential we had as children. It's like when in a pile of ashes we find a coal that is going to go out, but it is still burning. If we put a little dry grass on it, a few pieces of paper and a few dry branches we can rekindle a fire in which to throw all the ballast that prevented us from flying with the thought of the stars.

Only after that will we be able to develop those character traits without which we cannot be creative. It is about the ability to live in uncertainty, to use your own judgment to discern beyond the shell of events, to be open to new solutions, to not let yourself be manipulated and to no longer depend on others, to he trusted himself.
Adrian Cioroianu
 

In a fluid and volatile situation, such as the one we all go through in times of pandemic, nothing seems to be a solid point of support, unwavering for a seller. Everything he has learned so far seems irrelevant. He has the feeling (real, yes) that all customers look at him with different eyes, that he behaves as if they see him for the first time, that they have new needs that he has no idea where they came from. Where are the old customers? What unseen portal swallowed them? Where is the time machine with which he could return to the wonderful times of old? All this has reached Neverland, that's for sure!


The book you hold in your hand is called Sales 2.0. Point and from the beginning, and the title of the book says it all. The situation is such that we have to put an end to the way we have been working so far and start from the beginning. From the beginning, but from another beginning, with a new approach. Not with Sales 1.13.14, no! With Sales 2.0!
Question. Has anyone taken Sales 2.0 courses? Not? No one? Neither do I, thank you. Neither Adrian Cioroianu nor any of the authors who wrote in this book. However, each chapter of the book is an illustration of this new approach, an approach still based on the theoretical knowledge and practical experience that the book's authors have gained so far and used in the old system. It's like breaking a LEGO bus to pieces, built according to the manufacturer's sketch, and with the same parts you build a plane according to a sketch that is only in your mind. In complicated times, always changeable, insecure and unclear, we are always put in the situation of building planes from buses. Alone, because he has no one to teach us.


Sales 2.0 is about Creativity. In order to be able to say about the solutions we find for our customers that they are creative, they must meet several criteria: to be different from those built by other sellers, to bring value, not to have been used in the past by others and to meet the new needs of customers. We are all born creative and remain so during childhood, when no mental barrier prevents us from building bridges from Earth to the Moon, on which people go hand in hand with aliens. Unfortunately, as we become adults we learn to stop being creative.

We are told to do as everyone else does, that this is the tradition, to go only on paved roads, that this is safe, to let the specialists (who is that?) To solve the problems, not to try to get out of the platoon, as is interpreted. It is very interesting that when they are in the shower, or walk alone in the park, or dream with open eyes, that is, when they are alone 72% of people have creative ideas.

Unfortunately, when they return to their peers, they hide their thoughts, or forget them, or categorize them as nonsense. But, in fact, this is really good news, because it means that we do not lose our creativity as we age, but only hide it in us, covering it with the thick beds of conformity, convenience and indifference. So we can rediscover the creative potential we had as children. It's like when in a pile of ashes we find a coal that is going to go out, but it is still burning. If we put a little dry grass on it, a few pieces of paper and a few dry branches we can rekindle a fire in which to throw all the ballast that prevented us from flying with the thought of the stars.

Only after that will we be able to develop those character traits without which we cannot be creative. It is about the ability to live in uncertainty, to use your own judgment to discern beyond the shell of events, to be open to new solutions, to not let yourself be manipulated and to no longer depend on others, to he trusted himself.

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