19,27 Lei 11,56 Lei

ISBN: 978-973-7787-51-X

Publisher year: 2008

Pages: 223

Publisher: Universitară

Author: Mihai Diaconescu

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Mihai Diaconescu Assoc. PhD at the Academy of Economic Studies, Faculty of Marketing, Department of Marketing.
Graduate of Faculty of Commerce, ASE Bucharest, 1988.
Since 1993 teacher at the Department of Marketing, ASE Bucharest.
Graduate of the "Entrepreneurship and market economy" organized by International Center for Entrepreneurial Studies (1991).
Graduate of specialization courses in "enterprise economy and consumer behavior", organized by the University "Luigi Bocconi" of Milan (Italy).
International specialization in marketing from the University of Social Sciences of Toulouse (France) and the University of Neuchatel (Switzerland).
Ph.D. in economics in 1999.
Author and coauthor of 12 books in the field.
Author and coauthor of over 45 studies and research papers, articles in scientific and marketing.

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