Editura Universul Juridic Entrepreneurship. The road from ideas to opportunities and success in business - Marius Ghenea

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Publisher: Universul Juridic

Author: Marius Ghenea

Pages: 334

Publisher year: 2011

ISBN: 978-973-127-516-1

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It is an older soul project of mine, which I am glad to be able to complete now. The information in the book is, I think, useful for any entrepreneur, but also for those who are thinking of following this path in the future or even for those who are not entrepreneurs, but are involved in any other way in entrepreneurial activities in Romania.

The documentation for the book "Entrepreneurship. The road from ideas to opportunities and success in business" involved both the entrepreneurship courses I teach at MBA business executive schools (CEU Business School and now at Maastricht School of Management) and the experience gained in Arena Leilor or more recently in Schoolforstartups but especially the experience from the last almost 20 years of personal entrepreneurial activity.

"Entrepreneurship. The road from ideas to business opportunities and success" does not contain recipes, but "it is a very useful book of entrepreneurship material, which should be a kind of guide or manual not only for those who are already entrepreneurs, but also for those who are now thinking about which way to go next "(Marius Ghenea).
  • Entrepreneurship. The road from ideas to opportunities and success in business - Marius Ghenea

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- Serial entrepreneur and a Romanian business angel with successful exits, present in all the Capital and Forbes charts in recent years;

- Included in the Top 10 businessmen 2004 by Ziarul Financiar, the award for the best Romanian entrepreneur in the 2008 series from Target magazine, the award for entrepreneurial vision 2010 from Biz Magazine, etc .;

- President of the Romanian Association of Online Stores; Board of Directors for the Venture-Connect Forum; Board Advisor Maastricht School of Management Romania; Board Member in the Community Foundations Program;

- Supports organizations such as AIESEC, Leaders Romania, JCI;

- Professor of Entrepreneurship in the EMBA program of the Maastricht School of Management;

- Permanent guest of TVR's Arena Leilor show;

- Co-organizer and lecturer of the entrepreneurial school SchoolforStartups Romania;

- Author of the first Romanian book on entrepreneurship: "Entrepreneurship, the road from ideas to opportunities and success in business"

Based on the experience gained so far, Marius Ghenea wrote the book “Entrepreneurship. The road from ideas to opportunities and success in business ”exclusively for the business environment in our country and for Romanian entrepreneurs, who need a guide to help them in the specific problems of the business environment in Romania.

INTRODUCTORY WORD / 9

INTRODUCTION / 19

Why a book about entrepreneurship / 21
Who should read this book / 27

CHAPTER 1
What you need to know about entrepreneurship / 31
A brief history of entrepreneurship / 33
Definitions of entrepreneurship / 39
Functions and attributes of an entrepreneur: the 4A (+1) / 42
Qualities needed for a successful entrepreneur / 47
Social entrepreneur, non-entrepreneur, entrepreneur: types of entrepreneurs / 60

CHAPTER 2
How to start a business / 71
The debatable value of business ideas / 73
From idea to opportunity / 86
Business plan / 96

CHAPTER 3
Sources of financing / 107
Introduction / 109
Bootstrapping: tightening the belt as a source of business financing / 113
Personal sources: what it means to risk everything in a business / 126
The three P's: parents, friends and other fools / 130
Investing angels: lions, dragons or sharks? / 138
Banks: cheap money or expensive money? / 156
Investment funds: the next stage of development / 160
European funds: the myth of "free" money / 170
Listing on the stock exchange and other sources of financing / 175

CHAPTER 4
Business development management / 181
Growth pain / 183
New markets, new products, new territories / 208
External growth resources / 226
Business with problems and restructuring solutions / 245

CHAPTER 5
The end of the business from the entrepreneurial perspective / 261
The business, the beloved "child" of any entrepreneur / 263
About business cycles / 265
The most unpleasant end of the business: bankruptcy / 271
Succession in the family (or outside the family) / 276
Partial or total success / 281
Entrepreneurs in series: the continuous story / 293

CHAPTER 6
Myths and stereotypes about entrepreneurs / 295
Four stereotypes about Romanian entrepreneurs / 297
The 10 myths about entrepreneurs in general / 306
Strengths and weaknesses of Romanian entrepreneurs / 313

CHAPTER 7
The five "fatal" entrepreneurial mistakes / 317
Entrepreneurial mistakes: minor or fatal. / 319
My mistakes and those of other entrepreneurs / 325

It is an older soul project of mine, which I am glad to be able to complete now. The information in the book is, I think, useful for any entrepreneur, but also for those who are thinking of following this path in the future or even for those who are not entrepreneurs, but are involved in any other way in entrepreneurial activities in Romania.

The documentation for the book "Entrepreneurship. The road from ideas to opportunities and success in business" involved both the entrepreneurship courses I teach at MBA business executive schools (CEU Business School and now at Maastricht School of Management) and the experience gained in Arena Leilor or more recently in Schoolforstartups but especially the experience from the last almost 20 years of personal entrepreneurial activity.

"Entrepreneurship. The road from ideas to business opportunities and success" does not contain recipes, but "it is a very useful book of entrepreneurship material, which should be a kind of guide or manual not only for those who are already entrepreneurs, but also for those who are now thinking about which way to go next "(Marius Ghenea).

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