When you have a lot of products and a lot of information available at high speeds, the ability to gain an advantage over the competition and to seize an opportunity before someone else notices it, decreases more and more.
Now, traders need to use all possible tricks to find that opportunity that could benefit them from the competition and bring them the expected profit.
Today, we live in an age where the Internet defines trade, education and communications. In this context, there are two types of business in the world: businesses conducted exclusively through the Internet and businesses that cannot be conducted 100% through the Internet.
Businesses conducted exclusively through the Internet are those businesses that can actually be done through the Internet, starting with the sale of books, clothing and up to transactions carried out on online trading platforms.
Businesses that cannot be carried out 100% through the Internet are those businesses that require the physical meeting of people. In this category we can include haircut, steel production, medical services, etc. However, all these businesses can use the Internet to make their products and services known.
As the Internet becomes the backbone of global trade, education and communications, the quality and scope of networks within countries will be crucial in determining their economic strength.
Microsoft measures the power of countries according to an index known as the number of computers per capita. Personal computers are designed for individual use and can exist in the form of a desktop or laptop. Personal computers allow people to communicate online, work, publish and process information, play games and conduct research.
The increase in the number of computers per capita entails what we now call Evernet, a world where we are always online.
The detachment of the Internet from the personal computer supports the existence of the Evernet, thus being able to navigate or make payments with the help of the handheld watch, the missing phone in your pocket or bag or with the help of other communication and payment tools. Following this path, countries are increasingly being valued according to how close they are to the universal connection, how close they are to the moment when all the inhabitants will always be online, no matter where they are and how rich is the range of services it offers to Evernet (online courses offered by universities and other specialized organizations and institutions, convenient and multifunctional communication tools, so that people can take them with them all the time).
The importance of evernet is given by the way countries and companies use it. From this point of view, countries and "modeling" companies and "adapter" countries and companies are distinguished.
Modeling countries and companies are those entities that define the rules that will govern a certain activity in this world of Evernet, regardless of whether it is a profitable activity,
provokes a war, persuades a government or a corporation to respect human rights.
Adapter countries and companies are those entities that adapt to the rules imposed by modelers and learn to take advantage of them.
Modellers and adapters can influence the buying behavior or habits of a huge number of people from one end of the world to the other.
eBay is a good example of an economic modeler. This site came out of the blue and in three years has created a new set of rules and forms of interaction through which consumers can buy and sell various things on the World Wide Web. eBay brings sellers and buyers together on the Internet, creating a new marketplace for commercial transactions, in addition to the classic classified ads or other traditional trading centers, and they have created their own set of rules. Every person who is evaluated through eBay is evaluated by the people who do business with it. If a person is cheated on ebay, the cheater will never be able to do business through this network because anyone on the World Wide Web will find out about the scam.
The advent of Evernet makes it possible for more and more people to make eBay transactions in a wide variety of fields - from housing construction to the sale of steel or plastics. These transactions bring together sellers and buyers in a particular branch in a way that allows for efficient negotiation, sale and trading of goods on a global scale.
If a country / company can become the modeler of one or more such expertise - e-steel, e-rubber, e-cement in the great sphere of Evernet will be a real source of power.
Microsoft is another example of a modeler. It brings together consumers and companies in a network of values based on technologies, standards, software has and its operating systems. To be an efficient modeler you need to be able to attract a lot of adapters. Not all modelers started out as modelers. An example of this is Dell. Dell a
debuted as an adapter. It took existing technology, IBM computers, and brilliantly adapted them through creative manufacturing techniques. Dell has become part of the IBM value chain. In time, dell in turn became a modeler. In an effort to become the best adapter for IBM computers, Dell has innovatively modeled new ways to use the Internet to reach consumers and control suppliers and inventors. In doing so, IBM created its own value chain and became an adapter of Dell's Internet-based production and inventory techniques.
In a connected, wallless world, the future belongs to creators and adapters, and they can be companies or consumers, superpowers or superpowered individuals.