Promotional techniques

18,30 Lei

ISBN: 978-973-7787-10-2

Publisher year: 2006

Edition: II

Pages: 231

Publisher: Universitară

Author: Mihai Papuc

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Proposing and presenting the main components of promotionl approach and, especially, awareness of its role in orienting activity of economic agents, and increasing interest in marketing theory and practice knowledge in the field, his "promotional techniques" is addressed to students of the University Roman - American students of economic faculties, and those interested in deciphering the complex issues alleged connecting companies that operate on the current market requirements on promotional tool.

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Mihai Papuc

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