Advertising industry. An organizational approach

38,05 Lei

ISBN: 978-973-749-223-4

Publisher year: 2007

Edition: I

Pages: 454

Publisher: Universitară

Author: Cristina Leovaridis

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"Research approach to organizational size advertising, aiming to identify to what extent advertising agencies - that organization-intensive cognitive, the main resource is the employees and the powers of these are essential for the creation of intangible assets that are 'produced 'here (messages, symbols contained in advertisements) - practice democratic management, based on an organizational culture that is in the foreground a man and therefore promotes values ​​designed to offer employees job satisfaction-experts (freedom, self-development, creativity, initiative, cooperation, solidarity, flexibility, etc.).. The work is addressed to students and specialists (researchers, teachers, and managers) in the field of advertising, communication, and sociology of organizations and human resources. "

Cristina Leovaridis

  • Industria publicităţii. O abordare organizaţională

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Cristina Leovaridis

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