Communication and Public Relations. An Academic Approach through English

  • Autor:

  • Editura: Editura Universitară

    ISBN: 978-606-28-0000-0

    Doi: 10.5682/9786062800000

  • Anul publicării:

    Ediţia: I

    Pagini: 285

000 RON

Disponibilitate: stoc epuizat

Acest produs nu este pe stoc momentan.

Cuprinsul cărţii Communication and Public Relations. An Academic Approach through English


UNIT 1/7


UNIT 2/63                                                                   

Public Relations/65

UNIT 3/105

Mass Media/107

UNIT 4/158


UNIT 5/239

Communication in the Information Age/241





Cuvânt înainte Communication and Public Relations. An Academic Approach through English

”Everything is communication”, says a thesis launched by the School of Palo Alto. It is a truth that each of us, specialists in communication or not, get to through the simple observation of reality and existence. Everything happens under the aegis of communication, within this process, with its tools, methods and strategies. Further, nothing exists outside communication. We communicate when we communicate and we communicate when we don’t communicate. Through our mere existence, we communicate. I am, therefore I communicate. I communicate, therefore I am – we can say paraphrasing Descartes.

As a field of academic and professional specialisation, Communication Sciences include a wide range of disciplines and domains, covering a large area of reality: Communication, Public Relations, Advertising, Mass-Media, Negotiation, Management, Marketing etc. They have become essential areas of academic study, research and specialisation and professional areas of prime importance in the contemporary existence. 

In the context of globalisation, the world needs a language of universal communication.

This language is English. In today's world, English is the language that covers the entire planet, the common language of humanity. Professionally and personally, it is the language that transcends borders and differences in a world of linguistic and cultural becoming. Academic education, scientific research make appeal to English as a tool of communication and knowledge. Regarding the vast domain of communication, English has a huge impact on it. English is the language of communication, capitalized or not, in every sense of the phrase.

The course Communication and Public Relations. An Academic Approach through English is an academic guide in the universe of communication, considered in its major areas. An English Guide that leads the reader into the fascinating world of communication and in the no less fascinating world of English. This scientific and linguistic guide aims to help students develop their communication skills in the English language at a proficient academic level. It is meant for the students at the bachelor and master's degrees, but also for the doctoral students in the comprehensive field of communication. English is the universal communication tool for communicators, and experts in communication. The better their communication skills are, the higher their chances of career development become. By its structure and content, the present course is a reliable support in this adventure: the Adventure of Communication in English in Communication and Public Relations.

The Author

Despre autor

Sorin Ivan

Te-ar mai putea interesa şi..

New Paradigms in Education, Knowledge and Communication in the Age of Globalisation

New Paradigms in Educatio..

Limbi si literaturi straine

000 RON Detalii

Romanya turk topluluklari orneginde iki dillilik

Romanya turk topluluklari..

Limbi si literaturi straine

2698 RON Detalii

Business English Practice and Progress

Business English Practice..

Limbi si literaturi straine

000 RON Detalii

Mapping Ireland - Essays on Space and Place in Contemporary Irish Poetry

Mapping Ireland - Essays ..

Limbi si literaturi straine

000 RON Detalii

Violated bodies - a cross cultural reading of the English language fiction by authors of south-asian origin

Violated bodies - a cross..

Limbi si literaturi straine

1740 RON Detalii

Workbook - Business grammar and vocabulary

Workbook - Business gramm..

Limbi si literaturi straine

770 RON Detalii


Filosofie, credinta si drept

Filosofie, credinta si dr..


4500 RON Detalii 60 RON

Memomed 2017

Memomed 2017..


6400 RON Detalii 80 RON

Contabilitatea aplicata a intreprinderilor si microintreprinderilor

Contabilitatea aplicata a..


3500 RON Detalii 38.53 RON

Recomandările editurii

Citatul zilei

Preceptele dreptului sunt: sa traiesti cinstit, sa nu vatami altuia, sa dai fiecaruia ce i se cuvine



Nicolae Iorga Nicolae Iorga Nicolae Iorga  a fost istoric, critic literar, dramaturg, poet, ministru, prim-minist ... citeşte mai mult →


DAN CULCER DAN CULCER Dan Culcer (n. 15 iunie 1941) este un critic literar, prozator, poet, traducator ... citeşte mai mult →