Communication and Public Relations. An Academic Approach through English

  • Autor:

  • Editura: Editura Universitară

    ISBN: 978-606-28-0000-0

    Doi: 10.5682/9786062800000

  • Anul publicării:

    Ediţia: I

    Pagini: 285

000 RON

Disponibilitate: stoc epuizat

Acest produs nu este pe stoc momentan.



Cuprinsul cărţii Communication and Public Relations. An Academic Approach through English

Introduction/5

UNIT 1/7

Communication/10

UNIT 2/63                                                                   

Public Relations/65

UNIT 3/105

Mass Media/107

UNIT 4/158

Advertising/161

UNIT 5/239

Communication in the Information Age/241

GRAMMAR ESSENTIALS/284

LIST OF IRREGULAR VERBS/331

VOCABULARY/340

Bibliography/392

Cuvânt înainte Communication and Public Relations. An Academic Approach through English

”Everything is communication”, says a thesis launched by the School of Palo Alto. It is a truth that each of us, specialists in communication or not, get to through the simple observation of reality and existence. Everything happens under the aegis of communication, within this process, with its tools, methods and strategies. Further, nothing exists outside communication. We communicate when we communicate and we communicate when we don’t communicate. Through our mere existence, we communicate. I am, therefore I communicate. I communicate, therefore I am – we can say paraphrasing Descartes.

As a field of academic and professional specialisation, Communication Sciences include a wide range of disciplines and domains, covering a large area of reality: Communication, Public Relations, Advertising, Mass-Media, Negotiation, Management, Marketing etc. They have become essential areas of academic study, research and specialisation and professional areas of prime importance in the contemporary existence. 

In the context of globalisation, the world needs a language of universal communication.

This language is English. In today's world, English is the language that covers the entire planet, the common language of humanity. Professionally and personally, it is the language that transcends borders and differences in a world of linguistic and cultural becoming. Academic education, scientific research make appeal to English as a tool of communication and knowledge. Regarding the vast domain of communication, English has a huge impact on it. English is the language of communication, capitalized or not, in every sense of the phrase.

The course Communication and Public Relations. An Academic Approach through English is an academic guide in the universe of communication, considered in its major areas. An English Guide that leads the reader into the fascinating world of communication and in the no less fascinating world of English. This scientific and linguistic guide aims to help students develop their communication skills in the English language at a proficient academic level. It is meant for the students at the bachelor and master's degrees, but also for the doctoral students in the comprehensive field of communication. English is the universal communication tool for communicators, and experts in communication. The better their communication skills are, the higher their chances of career development become. By its structure and content, the present course is a reliable support in this adventure: the Adventure of Communication in English in Communication and Public Relations.

The Author

Despre autor

Sorin Ivan

Te-ar mai putea interesa şi..

Ready for business

Ready for business..

Limbi si literaturi straine

2625 RON Detalii

ENGLISH FOR PROFESSIONAL PURPOSES

ENGLISH FOR PROFESSIONAL ..

Limbi si literaturi straine

000 RON Detalii

..

Limbi si literaturi straine

000 RON Detalii


The Industry of Smiles. Aspects of Communication and Practice in the Hospitality Industry

The Industry of Smiles. A..

Limbi si literaturi straine

000 RON Detalii

Boost Your English - An ESL Practical Course

Boost Your English - An E..

Limbi si literaturi straine

3372 RON Detalii

Etudes semiotiques sur les verbes performatifs de comportement

Etudes semiotiques sur le..

Limbi si literaturi straine

2311 RON Detalii

Promoţii

CONTABILITATE. DE LA TEORIE LA PRACTICA. Ciclul contabil si inchiderea exercitiului financiar

CONTABILITATE. DE LA TEOR..

Contabilitate

10000 RON Detalii 55 RON

Contabilitatea in partida dubla si legislatia persoanelor juridice fara scop patrimonial, simplificata si actualizata

Contabilitatea in partida..

Contabilitate

5200 RON Detalii 57.8 RON

Ghid de contabilitate si legislatie pentru Casele de Ajutor Reciproc

Ghid de contabilitate si ..

Contabilitate

4300 RON Detalii 48.17 RON

Recomandările editurii

LIMBA GREACA VECHE. SINTAXA CAZURILOR. O NOUA TEORETIZARE

LIMBA GREACA VECHE. SINTAXA CA..

Limbi si literaturi straine

3000 RON Detalii

Citatul zilei

Preceptele dreptului sunt: sa traiesti cinstit, sa nu vatami altuia, sa dai fiecaruia ce i se cuvine

Iustinian

Personalităţi

Nicolae Iorga Nicolae Iorga Nicolae Iorga  a fost istoric, critic literar, dramaturg, poet, ministru, prim-minist ... citeşte mai mult →

Interviuri

RADU GABREA RADU GABREA     Radu Gabrea (n. 20 iunie 1937, Bucuresti) este un regizor si sce ... citeşte mai mult →